Unnamed company
Don't push for new users until people can't live without the product
Founder's rule; no numbers
Unknownretentionproduct-activation
What they did
Keep iterating with users until they can't live without the software before going broad on acquisition; otherwise most people pushed to the product leave right after trying it. Treat users complaining as a sign of stickiness: someone who takes time to complain is committed and wants it fixed.
- Stage
- Pre-launch (Pre-scale)
“If you go broad, like if you focus on acquisition, and at the same time have a low retention, you will spend a lot of energy pushing people to your software, and 99% of those people are going to flow away directly after trying your software.”
“One amazing way to know if you have stickiness are people complaining about something.”
Related topics
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