Unnamed company
Show the first version to 5-10 people in your exact audience and talk daily
Founder says it reveals why users come back; no numbers
Workedvalidationretention
What they did
Find 5-10 people who are squarely the target audience and reach them via a tweet, a subreddit or email. Ignore feedback from irrelevant people (e.g. your mom). Build a real relationship with each to understand their workflow and core pain. Talk to them every day, looking for recurring usage: why they do or don't come back, and how to reproduce that for others. Understand users' ultimate goal to deliver far more value.
What happened
Presented as what he does for every product
- Stage
- Pre-launch (MVP)
“Step two, you have this MVP. What I want you to do is find uh five to ten people that are very relevant to this product. Like they are your core uh target audience and you find a way to uh reach out to them. It can be through uh a tweet, a subreddit, or it can be through emails.”
“You are looking for recurring usage. And so, you are looking for how to make people come back everyday on your software.”
Related topics
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