The Superwall Podcast · 2026-07-30

Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps

Patrick Stuart-Constant and Pablo Sánchez of Sociaaal, a profitable AI-native app studio (22 apps, 40M+ downloads, $16M annualized on a $1M pre-seed), explain buying apps after their viral peak (Celebs, Hotspots) and scaling them with ~100 A/B tests a month and ~4,000 fully AI-made video ads a month. Highlights: removing the onboarding paywall on Celebs raised revenue, retesting old A/B tests, tagging test hypotheses for AI agents, and a walkthrough of WiseSam, their consumer OpenClaw agent with a long personalized web onboarding.

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11 tactics

Sociaaal · B2C · AI-native app studio

Buy apps that went viral and are now declining, then grow them again

Bought 6-year-old Celebs mid-decline; now bigger than ever, ~$300K+/month

“It's spotting mainly by looking at data um apps which may look like a short-term viral sort of success. And you know, like that's one, we bought it, and like a lot of our apps, we actually bought after they had a viral peak when they were declining.”

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The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Run the same style of test ads for apps you might build or buy

Strong ad results count as a key data point in buy decisions; no numbers

“But we also have a bottom-up approach where we'll run ads for uh apps which don't yet exist or that we're looking at buying. And if the ads perform well, and we've built quite a big benchmark and they're very standardized ads so that the data is as comparable as possible, then that would be another very strong data point.”

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The Superwall Podcast · 2026-07-30

Celebs · B2C · celebrity lookalike app

Drop the paywall after onboarding; show the lookalike result fast and ask later

More revenue per user; later paywalls converted the users who used to drop

“Removing a paywall at onboarding, funny enough, was a big win on Celebs. Generally, it's a good practice to have a paywall at the end of your onboarding. Here, the big win was removing it and actually just getting the users as quickly as possible to the moment of maximal intrigue, basically.”

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The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Rerun old A/B tests that lost once the rest of the app has changed

Onboarding paywall removal lost several times, then won big

“For instance, that's a test that we have tried many times in the flow of evolution of the product. One day, it didn't work. Then, didn't work either. And one day, suddenly, it worked.”

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The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Run about 100 A/B tests a month, starting small and scaling the winners

Portfolio ARPU roughly 3x in 18 months, 2x in 12; about 1 in 10 tests wins

“Pablo translates that into, you know, dozens of A/B tests a month for each app. Continuously lifts the uh average revenue per users.”

Workedexperimentationpaywall

The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Write down the reason behind every A/B test so AI agents can learn from it

“When we define an A/B test, we try to give it a reason. And that's also even more important nowadays that we try to feed all that information to an agent.”

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The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Make about 4,000 AI video ads a month, with people coming up with the ideas

Profitable at 3x LTV/CAC; creative team tripled in 6 months to keep up

“We've been fully AI for all our ads for over 2 years now.”

Workedpaid-socialteam-process

The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Keep testing brand-new ad ideas instead of endless versions of one winner

Credited with staying market leader in their niches; no numbers

“And so, you know, if you're if you you're taking one ad and you're doing endless variations of it, you're staying in the same part of the search space. And it's to be really efficient, you need to be testing lots of different things all over the search space.”

Workedpaid-social

The Superwall Podcast · 2026-07-30

Sociaaal · B2C · AI-native app studio

Use AI to find TikToks from other industries to inspire your ads

“And so we do use AI to basically surface videos, you know, TikToks, whatever, that then creative analysts look at and then use to come up with uh when relevant with ideas for our apps.”

Unknownpaid-social

The Superwall Podcast · 2026-07-30

WiseSam · B2C · personal AI assistant agent

Ask ad visitors many questions, reflect answers back, then offer a $1 first week

Founders say the long quiz works very well; no numbers yet

“I believe uh Pablo, correct me, but if you're going directly through the website, we try to just get you to like the experience quicker because you haven't had that ad to sort of warm you up and get you excited and create you know that willingness to answer the questions.”

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The Superwall Podcast · 2026-07-30

WiseSam · B2C · personal AI assistant agent

Give new users one-tap task buttons so the AI assistant learns about them fast

Users get more engaged once the agent knows them; still needs more guidance

“So it's like we guide the users towards giving the important information.”

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The Superwall Podcast · 2026-07-30

Numbers mentioned

Subject	Metric	Value	Quote
Sociaaal	revenue annualized revenue, profitable	USD 16M/year approximate	“We're at 16 million annualized revenue. We're profitable. We're 3 years old.”
Sociaaal	funding raised pre-seed equity; no equity since	USD 1M approximate	“We only raised 1 million in equity uh for our pre-seed, and we haven't raised any equity since, so we've we're basically pre-seed strapping.”
Sociaaal	revenue annualized revenue at the point the team was 11 people	USD 11M/year approximate	“Um we actually hit 11 million annualized revenue with only 11 people in the team, uh so we were doing 1 million in revenue per employee.”
Sociaaal	team size team size at $11M annualized; has since grown	11 people	“Um we actually hit 11 million annualized revenue with only 11 people in the team, uh so we were doing 1 million in revenue per employee.”
Sociaaal	revenue revenue per employee at $11M / 11 people	USD 1Mper employee /year approximate	“Um we actually hit 11 million annualized revenue with only 11 people in the team, uh so we were doing 1 million in revenue per employee.”
Sociaaal	count apps in portfolio	22 apps	“We have 20 apps, 22 apps.”
Sociaaal	downloads across the portfolio	40M downloads approximate	“Across our portfolio, we have uh just we've just crossed 40 million downloads.”
Sociaaal	activity volume AI-made video ads produced per month; also hundreds of playable ads and thousands of statics	4,000 video ads/month approximate	“Uh we're doing around 4,000 video ads a month. We're doing hundred of play- hundreds of playable ads a month, thousands of statics.”
Sociaaal	activity volume A/B tests run per month across the portfolio	100 A/B tests/month estimate	“Uh we're running probably about 100 A/B tests a month.”
Fontmaker	downloads	7M downloads approximate	“Fontmaker has been strong for a number of years. It's probably around the 7 million mark.”
Fontmaker	revenue	USD 200K/month approximate	“This one makes um about 200k a month.”
Litstick	revenue just north of $300K/month	USD 300K/month approximate	“Uh this one's doing doing just uh north of 300k a month.”
Celebs	revenue	similar to Litstick (~$300K+/month), a tiny bit bigger approximate	“Uh then there's Celebs, uh which is a similar size to Litstick, a tiny bit bigger, and then there's AutoPaste, which is a bit smaller than uh uh than these ones, closer to to Fontmaker.”
AutoPaste	revenue	a bit smaller than Litstick/Celebs, closer to Fontmaker (~$200K/month) approximate	“Uh then there's Celebs, uh which is a similar size to Litstick, a tiny bit bigger, and then there's AutoPaste, which is a bit smaller than uh uh than these ones, closer to to Fontmaker.”
Sociaaal	arpu average ARPU across the portfolio's apps over the last 18 months	+3 x estimate	“Like, you know, over the last 18 months, Pablo's probably 3x'd uh the ARPU on average on our apps, and uh certainly 2x'd it over the last 12 months.”
Sociaaal	arpu average ARPU across the portfolio's apps over the last 12 months	+2 x approximate	“Like, you know, over the last 18 months, Pablo's probably 3x'd uh the ARPU on average on our apps, and uh certainly 2x'd it over the last 12 months.”
Sociaaal	ltv cac LTV/CAC averaged across the portfolio; most apps near this	3 x approximate	“Uh on our portfolio, it's 3x LTV/CAC on average. And most of our apps will be around around that mark.”
Celebs	price weekly subscription range, host reading the store listing	USD 6.99–14.99/week approximate	“It seems like you mostly do weekly subscriptions on Celebs for like anywhere between $6.99 to like $14.99.”
Sociaaal	share share of A/B tests that come out neutral (10 of ~20)	50% illustrative	“We run probably 20 A/B tests. 10 of them are neutral, 5 are terrible, 3 seem to be giving us something interesting, 2 are good.”
Sociaaal	share share of A/B tests that are clearly negative (5 of ~20)	25% illustrative	“We run probably 20 A/B tests. 10 of them are neutral, 5 are terrible, 3 seem to be giving us something interesting, 2 are good.”
Sociaaal	share share of A/B tests that look promising and get scaled up (3 of ~20)	15% illustrative	“We run probably 20 A/B tests. 10 of them are neutral, 5 are terrible, 3 seem to be giving us something interesting, 2 are good.”
Sociaaal	share share of A/B tests that are clear wins (2 of ~20)	10% illustrative	“We run probably 20 A/B tests. 10 of them are neutral, 5 are terrible, 3 seem to be giving us something interesting, 2 are good.”
WiseSam	price first promo week price, then $10/week; web checkout via Stripe	USD 1/one-time	“"Get Sam for just $1. A full promo week with your assistant, then $10 a week, cancel anytime. Continue."”
WiseSam	price weekly price after the $1 promo week	USD 10/week	“"Get Sam for just $1. A full promo week with your assistant, then $10 a week, cancel anytime. Continue."”
Sociaaal	team size creative team size growth over the last 6 months while ad production was automated	+3 x estimate	“over the last 6 months, I think we 3x'd the size of our creative team uh to make ads while we were automating it more and more.”
Sociaaal	team size ads team: mostly ideation, plus video editors and playable-ad makers	6 people	“So the ads team, at the moment, is six six people.”
marketcelebrity-lookalike curiosity: share of people who want to know their celebrity lookalike	market size	50% estimate	“I'd say at least half if not more of people are curious to know who their celebrity lookalike is. So, you know, your TAM is basically half the world.”