Sociaaal · B2C · AI-native app studio
Make about 4,000 AI video ads a month, with people coming up with the ideas
Profitable at 3x LTV/CAC; creative team tripled in 6 months to keep up
Workedpaid-socialteam-process
What they did
All ads fully AI-made for 2+ years, including screen-recording styles: ~4,000 video ads, hundreds of playable ads and thousands of statics per month. 6-person ads team mostly generates new ideas and prepares material; agentic video editing via Poolday once an angle is nailed; human video editors for one-offs, new concepts and taste; others build playable mini-game ads. Scaling volume required more diverse ideas, so the creative team grew 3x in 6 months.
What happened
Studio profitable at ~3x LTV/CAC with $16M annualized revenue; creative team grew 3x.
In their words
The Superwall Podcast · Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps“We've been fully AI for all our ads for over 2 years now.”
“Like the ad is fully AI, but the idea usually uh comes from a human input.”
“We also have video editors uh to uh do some of the video editing that we can't automate. Um we work also a lot with a company called poolday.ai for our video editing, and they basically do a huge amount of of our of our video editing.”
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More from this episode
- Sociaaal: Buy apps that went viral and are now declining, then grow them againBought 6-year-old Celebs mid-decline; now bigger than ever, ~$300K+/month
- Sociaaal: Run the same style of test ads for apps you might build or buyStrong ad results count as a key data point in buy decisions; no numbers
- Celebs: Drop the paywall after onboarding; show the lookalike result fast and ask laterMore revenue per user; later paywalls converted the users who used to drop
- Sociaaal: Rerun old A/B tests that lost once the rest of the app has changedOnboarding paywall removal lost several times, then won big
- Sociaaal: Run about 100 A/B tests a month, starting small and scaling the winnersPortfolio ARPU roughly 3x in 18 months, 2x in 12; about 1 in 10 tests wins
- Sociaaal: Write down the reason behind every A/B test so AI agents can learn from it
- Sociaaal: Keep testing brand-new ad ideas instead of endless versions of one winnerCredited with staying market leader in their niches; no numbers
- Sociaaal: Use AI to find TikToks from other industries to inspire your ads
- WiseSam: Ask ad visitors many questions, reflect answers back, then offer a $1 first weekFounders say the long quiz works very well; no numbers yet
- WiseSam: Give new users one-tap task buttons so the AI assistant learns about them fastUsers get more engaged once the agent knows them; still needs more guidance