Sociaaal · B2C · AI-native app studio
Keep testing brand-new ad ideas instead of endless versions of one winner
Credited with staying market leader in their niches; no numbers
Workedpaid-social
What they did
Treat creative as an infinite search space: spread tests across many new angles, concepts and formats; only when one works, make variations and go deeper there. Don't copy the market leader (they are the leader in most niches). Brute-forcing is impossible, so combine taste, data and process.
What happened
Maintain niche leadership by being first with new concepts.
In their words
The Superwall Podcast · Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps“And so, you know, if you're if you you're taking one ad and you're doing endless variations of it, you're staying in the same part of the search space. And it's to be really efficient, you need to be testing lots of different things all over the search space.”
“And so we've got nobody to copy. Uh and we main- maintain our lead by continuously inventing new things and being the first people to show those new ideas, those new concepts.”
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More from this episode
- Sociaaal: Buy apps that went viral and are now declining, then grow them againBought 6-year-old Celebs mid-decline; now bigger than ever, ~$300K+/month
- Sociaaal: Run the same style of test ads for apps you might build or buyStrong ad results count as a key data point in buy decisions; no numbers
- Celebs: Drop the paywall after onboarding; show the lookalike result fast and ask laterMore revenue per user; later paywalls converted the users who used to drop
- Sociaaal: Rerun old A/B tests that lost once the rest of the app has changedOnboarding paywall removal lost several times, then won big
- Sociaaal: Run about 100 A/B tests a month, starting small and scaling the winnersPortfolio ARPU roughly 3x in 18 months, 2x in 12; about 1 in 10 tests wins
- Sociaaal: Write down the reason behind every A/B test so AI agents can learn from it
- Sociaaal: Make about 4,000 AI video ads a month, with people coming up with the ideasProfitable at 3x LTV/CAC; creative team tripled in 6 months to keep up
- Sociaaal: Use AI to find TikToks from other industries to inspire your ads
- WiseSam: Ask ad visitors many questions, reflect answers back, then offer a $1 first weekFounders say the long quiz works very well; no numbers yet
- WiseSam: Give new users one-tap task buttons so the AI assistant learns about them fastUsers get more engaged once the agent knows them; still needs more guidance