Sociaaal · B2C · AI-native app studio
Use AI to find TikToks from other industries to inspire your ads
Unknownpaid-social
What they did
AI surfaces videos (TikToks etc.) from completely different industries; creative analysts review them and, when relevant, turn them into ad ideas for the studio's apps, rather than copying the niche leader.
In their words
The Superwall Podcast · Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps“And so we do use AI to basically surface videos, you know, TikToks, whatever, that then creative analysts look at and then use to come up with uh when relevant with ideas for our apps.”
Related topics
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More from this episode
- Sociaaal: Buy apps that went viral and are now declining, then grow them againBought 6-year-old Celebs mid-decline; now bigger than ever, ~$300K+/month
- Sociaaal: Run the same style of test ads for apps you might build or buyStrong ad results count as a key data point in buy decisions; no numbers
- Celebs: Drop the paywall after onboarding; show the lookalike result fast and ask laterMore revenue per user; later paywalls converted the users who used to drop
- Sociaaal: Rerun old A/B tests that lost once the rest of the app has changedOnboarding paywall removal lost several times, then won big
- Sociaaal: Run about 100 A/B tests a month, starting small and scaling the winnersPortfolio ARPU roughly 3x in 18 months, 2x in 12; about 1 in 10 tests wins
- Sociaaal: Write down the reason behind every A/B test so AI agents can learn from it
- Sociaaal: Make about 4,000 AI video ads a month, with people coming up with the ideasProfitable at 3x LTV/CAC; creative team tripled in 6 months to keep up
- Sociaaal: Keep testing brand-new ad ideas instead of endless versions of one winnerCredited with staying market leader in their niches; no numbers
- WiseSam: Ask ad visitors many questions, reflect answers back, then offer a $1 first weekFounders say the long quiz works very well; no numbers yet
- WiseSam: Give new users one-tap task buttons so the AI assistant learns about them fastUsers get more engaged once the agent knows them; still needs more guidance