GTM Sauce

App and startup revenue founders shared

Revenue figures for named companies, as stated in the interview on the date shown. Many are rounded or approximate; they aren't verified.

240 figures · updated 2026-09-25

Monthly revenue and MRR

Median $30K across 148 figures, from $50 to $53M.

WhoMetricValueContextSaid in
ShippermrrUSD 50/month
approximate
First MRR, from the week-one Product Hunt launchStarter Story
2026-05-286:30
VisualizeerevenueUSD 100–150/month
approximate
Plateau for the first two years before the pivot (founder says $100, then $150 at pivot)Starter Story
2026-09-021:03
HarpagiarevenueUSD 150/month
approximate
Sales in first month after launchStarter Story
2026-09-135:50
Journalist HuntmrrUSD 260/monthStarter Story
2026-08-232:45
Curiosity QuenchrevenueUSD 500–1,000/month
estimate
Current revenue, not worked on for a yearThe Superwall Podcast
2026-01-273:17
Curiosity QuenchrevenueUSD 500–1,000/month
estimate
For ~5 months with the credits shop / poor paywallThe Superwall Podcast
2026-01-2716:33
StageTimerrevenueUSD 500–1,000/month
approximate
Income 'foundation' when he went full-time after the layoff; phrased generically, attribution to StageTimer inferredPete Codes
2024-10-0114:49
HarpagiarevenueUSD 1,000/month
approximate
Monthly revenue just before the first Reddit post (~6 months after launch)Starter Story
2026-09-135:50
Cal BuddyrevenueUSD 1,000/month
approximate
first month after launchStarter Story
2026-08-091:44
BPMmrrUSD 1,000
approximate
First weekend after turning on monetization (Friday -> Monday)App Masters
2026-08-0811:59
ShippermrrUSD 1,000/month
approximate
MRR reached from Reddit traction (from $50)Starter Story
2026-05-286:30
DoofrevenueUSD 1,000/month
approximate
Revenue in the first 30 days (challenge goal met)The Superwall Podcast
2026-01-2720:07
ProblemPalrevenueUSD 2,000/month
approximate
The Superwall Podcast
2026-06-113:20
Curiosity QuenchrevenueUSD 2,000–4,000/month
approximate
After switching to a Superwall template paywall with a free trialThe Superwall Podcast
2026-01-2716:33
Investor HuntmrrUSD 2,800/monthStarter Story
2026-08-232:45
Go TallrevenueUSD 3,000/month
approximate
With founder content plus a few UGC creatorsStarter Story
2026-07-199:40
FlamemrrUSD 3,000
approximate
Starting MRR before the organic TikTok pushStarter Story
2026-06-211:10
RunifymrrUSD 3,000
estimate
Estimated for the sale from 26 days of revenue plus 20-30 pending 7-day trials at the current trial conversion rateThe Superwall Podcast
2026-03-175:30
Angel MatchrevenueUSD 4,000/month
approximate
revenue in the Product Hunt launch monthStarter Story
2026-08-235:54
LovelymrrUSD 4,200/month
approximate
~10 weeks after launch; goal was $5KThe Superwall Podcast
2026-01-2730:53
AriserevenueUSD 7,000/month
approximate
When the team saw early content-market fit and started ShepherdThe Superwall Podcast
2025-12-0225:25
CarSpotrmrrUSD 8,000
approximate
About 4 months after starting, with 1 TikTok and 1 Instagram accountThe Superwall Podcast
2025-11-039:56
VisualizeemrrUSD 8,200/monthStarter Story
2026-09-022:26
CardstockmrrUSD 9,000–10K/month
approximate
Passive recurring revenue from ASO search traffic for ~2 years with no marketing (monthly revenue ~14K incl. non-recurring)The Superwall Podcast
2026-01-0615:26
ScanemonmrrUSD 9,000/month
approximate
Guest says retention still needs workThe Superwall Podcast
2026-01-0640:58
HarpagiarevenueUSD 10K/month
approximate
Monthly revenue right after the first Reddit postStarter Story
2026-09-135:50
VisualizeerevenueUSD 10K/month
approximate
MRR plus one-time paymentsStarter Story
2026-09-022:26
BPMmrrUSD 10K
approximate
30 days after monetization; from Meta install-optimized campaignsApp Masters
2026-08-0833:53
Go TallrevenueUSD 10K/month
approximate
After paywall optimization and some more scalingStarter Story
2026-07-199:40
3AKrevenueUSD 10K/month
approximate
First month after launchStarter Story
2026-06-281:47
FlamemrrUSD 10K
approximate
MRR reached less than 8 months later, using organic TikTok onlyStarter Story
2026-06-211:10
Nancy Anderson FitrevenueUSD 10K/month
approximate
Solo; Shopify PDFs + Facebook-group coachingSub Club by RevenueCat
2026-05-27
Clear 30revenueUSD 10K/month
approximate
Subscription revenue in the previous month, before the onboarding/paywall pushThe Superwall Podcast
2025-10-142:27
Answers AImrrUSD 10K–15K
approximate
The Superwall Podcast
2025-10-0331:30
StageTimerrevenueUSD 10K–20K/month
approximate
Not purely recurring revenue, so given as a range; currency not statedPete Codes
2024-10-0111:01
ZenMaidmrrUSD 10K
approximate
Milestone reached after 3+ yearsPete Codes
2022-10-0339:03
Pep AImrrUSD 11K/month
approximate
Starter Story
2026-05-241:25
ToneAdaptrevenueUSD 11.5K/month
approximate
Website only, Stripe dashboard, last 4 weeksStarter Story
2026-06-142:26
Career HoundmrrUSD 12K/month
approximate
Gap vs total revenue due to yearly vs weekly/monthly plan mixStarter Story
2026-09-062:29
PostBridgerevenueUSD 12K/month
estimate
At the time of the $1M offerThe Superwall Podcast
2026-01-2712:26
HarpagiarevenueUSD 13K/month
approximate
Average monthly revenue over the past yearStarter Story
2026-09-132:31
ToneAdaptrevenueUSD 14K/month
approximate
iOS app only, first 4 weeks after launchStarter Story
2026-06-142:26
LockedrevenueUSD 14K/month
approximate
'over $14,000 a month'The Superwall Podcast
2026-06-112:27
CardstockrevenueUSD 14K/month
approximate
Total monthly revenue (incl. non-recurring) during the passive ASO yearsThe Superwall Podcast
2026-01-0615:26
ToneAdaptrevenueUSD 15K/month
approximate
Host's restatement of mobile app revenue; guest's figure was ~$14,000Starter Story
2026-06-146:30
Curiosity QuenchrevenueUSD 15K/month
approximate
Peak month, around September-October 2024The Superwall Podcast
2026-01-273:52
JunglemrrUSD 15K
approximate
From ~$2K to almost $15K MRR within 1-2 weeks of Agogo's first viral videoThe Superwall Podcast
2025-12-0911:40
ScanémonmrrUSD 17K
approximate
~1 year after launchStarter Story
2026-06-072:30
YourMove AIrevenueUSD 17K–18K/month
approximate
Revenue when he decided to quit his jobThe Superwall Podcast
2026-02-0351:05
HarpagiarevenueUSD 18K/month
approximate
Peak monthly revenueStarter Story
2026-09-137:59
Cat on ChairrevenueUSD 18K/month
approximate
Last 30 days from April 13 (2026); 'over 18K'Starter Story
2026-07-261:25
Cal BuddyrevenueUSD 20K/month
approximate
reached ~4 months after launch, from paid ads aloneStarter Story
2026-08-096:51
BPMmrrUSD 20K
approximate
Second month of monetization; install-optimized Meta campaignsApp Masters
2026-08-0833:53
3AKrevenueUSD 20K/month
approximate
Host's intro claim, also the title figure; not repeated by the foundersStarter Story
2026-06-280:00
OncerevenueUSD 20K/month
approximate
Starter Story
2026-05-101:01
Pingo AImrrUSD 20K
approximate
Reached with the two founders making almost all videos (first ~3 months, 1-2 outside influencers)The Superwall Podcast
2026-04-2018:49
CutCoachrevenueUSD 20K/month
approximate
Best month claimed; not shown on screenStarter Story
2026-04-081:11
PostBridgemrrUSD 20K/month
approximate
Current MRR per hostThe Superwall Podcast
2026-01-2713:46
ScanemonrevenueUSD 20K/month
approximate
Monthly revenueThe Superwall Podcast
2026-01-0640:58
MassivemrrUSD 20K
approximate
The Superwall Podcast
2025-10-036:30
OncerevenueUSD 22K/month
approximate
Starter Story
2026-05-101:35
Career HoundrevenueUSD 25K/month
approximate
Last month; rounded figure in intro and titleStarter Story
2026-09-061:17
ToneAdaptrevenueUSD 25K/month
approximate
Combined web + mobile revenue, past four weeks ('over $25,000')Starter Story
2026-06-141:48
CopiamrrUSD 25K
approximate
Stated only in the host intro and episode descriptionThe Superwall Podcast
2025-11-250:27
ShippermrrUSD 25.6K/monthStarter Story
2026-05-281:39
Career HoundrevenueUSD 28K/monthTotal revenue last month, including annual plansStarter Story
2026-09-062:02
YourMove AIrevenueUSD 28K/month
approximate
Monthly revenue when the founder stopped working on it (at sale)The Superwall Podcast
2026-02-037:03
Angel MatchmrrUSD 29K/monthStarter Story
2026-08-232:18
Cal AIrevenueUSD 30K/month
approximate
Starter Story
2026-08-162:27
Go TallrevenueUSD 30K/month
approximate
Starter Story
2026-07-199:40
Live TourneyrevenueUSD 30K/month
approximate
Host's framing; consistent with the guest's ~$350K ARRStarter Story
2026-07-151:20
Pep AIrevenueUSD 30K/month
approximate
month 1The Superwall Podcast
2026-07-016:14
SnagmrrUSD 30K
approximate
Shown in Superwall dashboardStarter Story
2026-05-311:35
Pep AIrevenueUSD 30K/month
approximate
Title/description headline: '$30K/month in 35 days'; description also claims 10,000 users in one monthStarter Story
2026-05-241:25
Sway AIrevenueUSD 30K–40K/month
estimate
Revenue from organic slideshows and influencer content before scaling with paid adsThe Superwall Podcast
2026-05-0610:45
YourMove AIrevenueUSD 30K/month
approximate
Peak monthly revenueThe Superwall Podcast
2026-02-033:09
CardstockrevenueUSD 30K/month
approximate
After Christmas organic TikTok success plus adding a hard paywall (goal had been $20K/month)The Superwall Podcast
2026-01-0634:49
Clear 30revenueUSD 30K/month
approximate
Subscription revenue this month, still trending upThe Superwall Podcast
2025-10-142:27
Pep AIrevenueUSD 33K/month
approximate
Revenue in the last 28 days (RevenueCat dashboard)Starter Story
2026-05-241:25
AvenuerevenueUSD 40K/month
approximate
Figure from the anonymous tweet the host found before the interview ('over $40,000 a month')Starter Story
2026-09-200:03
CardstockmrrUSD 41K/month
approximate
Combined MRR of Cardstock and Scanemon, per the host's introThe Superwall Podcast
2026-01-060:00
CardstockrevenueUSD 42K/month
approximate
Title figure, combined across both apps; body does not state itThe Superwall Podcast
2026-01-060:00
Angel MatchmrrUSD 43K/month
approximate
peak MRRStarter Story
2026-08-237:12
PayoutrevenueUSD 45K/month
approximate
Almost entirely from influencer content; a Sideshift UGC campaign was just startingThe Superwall Podcast
2026-01-204:20
AvenuerevenueUSD 50K/month
approximate
Host's 'over $50,000 US per month' framing (also the title figure)Starter Story
2026-09-204:54
Migraine BuddyrevenueUSD 50K/month
approximate
The Superwall Podcast
2026-07-2211:34
ErlyrevenueUSD 50K/month
approximate
Last 28 days of sales; 'a little over $50,000'Starter Story
2026-07-051:38
Pep AIrevenueUSD 50K/month
approximate
month 2The Superwall Podcast
2026-07-016:14
ShipperrevenueUSD 50K/month
approximate
Title/intro headline '$50K/month' (bootstrapped 'from zero to 50k monthly'); MRR in the body is $25.6KStarter Story
2026-05-280:07
AriserevenueUSD 50K/month
approximate
Peak, pushed mostly by influencer dealsThe Superwall Podcast
2025-12-0218:50
AvenuerevenueUSD 55K/month
approximate
Description figure ('today it makes $55K per month'); not said in the bodyStarter Story
2026-09-200:26
Japan DevrevenueUSD 60K/month
approximate
Average over the past few months; not recurring, spiky month to month; currency implied by titlePete Codes
2022-10-210:45
NomadtablerevenueUSD 65K/month
approximate
All subscriptions; no ads in the appThe Superwall Podcast
2026-03-156:04
FastlanemrrUSD 69K/month
approximate
Software product onlyStarter Story
2026-08-301:03
Migraine BuddyrevenueUSD 70K/month
estimate
iOS, per Sensor Tower, from ~30K downloadsThe Superwall Podcast
2026-07-2212:58
Pep AIrevenueUSD 70K/month
approximate
month 3 to dateThe Superwall Podcast
2026-07-0116:46
CardstockmrrUSD 75K
approximate
Starter Story
2026-06-072:10
ShepherdmrrUSD 75K
approximate
Reached within 2 weeks of launch, with nothing optimizedThe Superwall Podcast
2025-12-0222:24
JunglerevenueUSD 80K–100K/month
approximate
The Superwall Podcast
2025-12-093:08
Cal BuddyrevenueUSD 81K/month
approximate
over $81K in April 2026 (title: $80K/month)Starter Story
2026-08-091:44
Hiro AnalyticsmrrUSD 90K/month
approximate
Host's rounded restatementStarter Story
2026-06-102:52
Hiro AnalyticsmrrUSD 96.2K/monthRead from Stripe dashboard, last four weeksStarter Story
2026-06-101:30
Cal AIrevenueUSD 100K/month
approximate
'like over 100' (thousand)Starter Story
2026-08-162:27
Go TallrevenueUSD 100K/month
approximate
Average monthly revenueStarter Story
2026-07-191:06
Boost App SocialmrrUSD 100K
approximate
peak MRR before the saleThe Superwall Podcast
2026-04-286:26
PayoutrevenueUSD 100K/month
approximate
Scaled from zero to ~$100K/month, mostly with Casper's own distribution; bio reads 'co-founder of a 100K a month app'The Superwall Podcast
2026-03-1850:54
DaGamerevenueUSD 100K/month
approximate
More than $100K in one month, at age 14; all from adsThe Superwall Podcast
2026-03-036:18
One SecrevenueUSD 100K/month
approximate
The Superwall Podcast
2025-11-034:33
QuitterrevenueUSD 100K–200K/month
approximate
The Superwall Podcast
2025-08-2532:07
Fitbit to Apple Health SyncmrrUSD 110K
approximate
Current trajectoryApp Masters
2026-09-1213:22
Open Brace AppsrevenueUSD 120K/month
approximate
Both apps combinedStarter Story
2026-06-071:03
Open Brace AppsrevenueUSD 120K/month
approximate
Title figure; shown MRR sums to ~$92KStarter Story
2026-06-070:00
BPMmrrUSD 140K
approximate
Six months after launch; currency per title/descriptionApp Masters
2026-08-088:37
Savvy NomadmrrUSD 140K
approximate
Stripe dashboard; net volume slightly higher because customers are charged upfrontStarter Story
2026-05-211:32
Glam UpmrrUSD 150K
approximate
Peak MRRStarter Story
2026-05-171:13
Glam UpmrrUSD 150K
approximate
Title figure: 'My two apps make $150K/month each'; body gives it as Glam Up's peakStarter Story
2026-05-170:22
GlamUpmrrUSD 150K
approximate
peak MRRThe Superwall Podcast
2026-05-132:14
SymmetryrevenueUSD 160K/month
approximate
Last 30 days, RevenueCat dashboardStarter Story
2026-09-091:59
FontmakerrevenueUSD 200K/month
approximate
The Superwall Podcast
2026-07-308:55
Purpose: Your AI MentorrevenueUSD 200K/month
estimate
Host's research estimateThe Superwall Podcast
2026-07-1028:10
SproutmrrUSD 200K
approximate
Steady level since the $250K peakStarter Story
2026-05-172:02
SproutmrrUSD 200K
approximate
current, after Nicole moved to advisorThe Superwall Podcast
2026-05-1330:32
LiftoffrevenueUSD 200K–300K/month
approximate
At the time Runify was validated; over $100K/month for at least 12 monthsThe Superwall Podcast
2026-03-1723:32
MassiverevenueUSD 200K/month
approximate
The Superwall Podcast
2025-10-033:00
SproutmrrUSD 250K
approximate
Reached within 8 months (RevenueCat)Starter Story
2026-05-172:02
SproutmrrUSD 250K
approximate
after the first 8 months, by October 2The Superwall Podcast
2026-05-1330:32
HalorevenueUSD 300K/month
approximate
Reached from $0 in 45 daysThe Superwall Podcast
2026-09-253:00
LitstickrevenueUSD 300K/month
approximate
just north of $300K/monthThe Superwall Podcast
2026-07-309:09
StellamrrUSD 300K
approximate
Reached within the first 2 months after launch; shown on screenStarter Story
2026-07-121:34
Halo AImrrUSD 300K/month
approximate
reached in 45 days of scale-up; then plateauedThe Superwall Podcast
2026-04-042:26
Minutes AIrevenueUSD 300K/month
approximate
With ~30K downloads; ~3x TurboLearn's revenue on 1/5-1/6 the downloadsThe Superwall Podcast
2025-10-0332:00
StellarevenueUSD 340K/month
approximate
Host intro and episode description figure ('over $340,000 per month')Starter Story
2026-07-120:08
StellamrrUSD 350K–360K
estimate
Guest says the on-screen $300K understates current MRRStarter Story
2026-07-121:34
TaskMagicrevenueUSD 400K/month
approximate
Best months, 'north of' $400KStarter Story
2026-04-192:14
Pingo AIrevenueUSD 450K–500K/month
approximate
The Superwall Podcast
2026-04-2037:50
PingorevenueUSD 500K/month
approximate
The Superwall Podcast
2026-09-2511:58
ReframerevenueUSD 500K–1M/month
estimate
The Superwall Podcast
2026-03-1754:59
ConchrevenueUSD 500K/month
approximate
Peak month, driven by one viral videoThe Superwall Podcast
2025-12-022:52
LiftoffrevenueUSD 700K/month
estimate
Sensor Tower estimate at recording, with 300K iOS downloads/monthThe Superwall Podcast
2026-03-1722:06
Jenni AIrevenueUSD 750K/month
approximate
Title figure; the body says $775K MRRThe Superwall Podcast
2025-12-302:44
Jenni AImrrUSD 775K/month
approximate
The description also says past $775K MRRThe Superwall Podcast
2025-12-302:44
Cal AIrevenueUSD 1M/month
approximate
Starter Story
2026-08-162:31
Cal AIrevenueUSD 1M/month
approximate
as described on a podcast by Cal AI founder Zach, heard by TomerStarter Story
2026-08-092:24
Waking UprevenueUSD 1M/month
estimate
Over $1M/month, Sensor Tower estimate; ~$40 revenue per monthly downloadThe Superwall Podcast
2026-07-1026:51
Cal AIrevenueUSD 2M/month
approximate
The Superwall Podcast
2026-05-0625:29
AdoberevenueUSD 6.3M/month
estimate
Adobe Acrobat Reader iOS app (scanner/PDF), ~ $100M run rateSub Club by RevenueCat
2025-11-26
Whiteout SurvivalrevenueUSD 51M/month
approximate
iOS only, read live off Sensor Tower (as stated; looks inconsistent with the 53M total)The Superwall Podcast
2025-11-0310:51
Whiteout SurvivalrevenueUSD 53M/month
approximate
iOS + Android, read live off Sensor TowerThe Superwall Podcast
2025-11-0310:49

Annual revenue and ARR

Median $3M across 92 figures, from $16K to $1,000M.

WhoMetricValueContextSaid in
FastlanearrUSD 16K/year
approximate
From paid beta users, before public launchStarter Story
2026-08-301:03
10xarrUSD 30K
approximate
30 days after launchThe Superwall Podcast
2026-06-1122:05
CoconotearrUSD 100K
approximate
The Superwall Podcast
2026-04-1433:34
CoconotearrUSD 100K
approximate
Sub Club by RevenueCat
2026-03-18
PraycreenarrUSD 120K
approximate
After running it for 5-6 monthsThe Superwall Podcast
2025-11-032:12
HarpagiarevenueUSD 150K/year
approximate
'Over 150,000' in the past yearStarter Story
2026-09-132:31
HarpagiarevenueUSD 155K/year
approximate
Title/description figureStarter Story
2026-09-132:31
Shot PatternrevenueUSD 185K/year
approximate
2024 revenueSub Club by RevenueCat
2025-07-0934:56
Parakeet ChatrevenueUSD 300K/year
approximate
2025 calendar-year revenue ('a little over 300K')Starter Story
2026-04-129:50
ShipperarrUSD 307K/year
approximate
Starter Story
2026-05-281:39
Live TourneyarrUSD 350K
approximate
Starter Story
2026-07-151:26
BlueThronerevenueUSD 400K–15M/year
approximate
Acquisition target range: annual revenue of apps BlueThrone buysThe Superwall Podcast
2026-07-1046:40
NatalrevenueUSD 500K–1M/year
estimate
Foregone brand-partnership income estimated by management agencies, relayed by NancySub Club by RevenueCat
2026-05-27
BlueThronerevenueUSD 500K/year
approximate
Minimum annual revenue BlueThrone considers for an acquisitionSub Club by RevenueCat
2025-10-15
Shot PatternarrUSD 500K
approximate
Past $500K ARRSub Club by RevenueCat
2025-07-0938:24
StrongerarrUSD 600K
approximate
The Superwall Podcast
2025-10-072:44
StrongerarrUSD 600K
approximate
Title: '$600k/Year'The Superwall Podcast
2025-10-070:00
CentsrevenueUSD 700K/year
approximate
Top Founders with Nathan Latka
2026-09-176:24
Fitbit to Apple Health SyncarrUSD 800K
approximate
Host's intro figure ('over $800,000'); guest gave MRR trajectory insteadApp Masters
2026-09-123:04
FastlanearrUSD 1M/year
approximate
'Over a million' across the entire business, not just the software productStarter Story
2026-08-301:03
VisiblearrUSD 1M
approximate
subscription ARR starting pointSub Club by RevenueCat
2026-08-19
Practice by NumbersarrUSD 1M
approximate
Top Founders with Nathan Latka
2026-08-1110:56
HandwryttenrevenueUSD 1M–1.5M/year
estimate
Top Founders with Nathan Latka
2026-07-107:59
Hiro AnalyticsarrUSD 1M/year
approximate
'over a million in ARR'Starter Story
2026-06-100:58
LovablearrUSD 1M/year
approximate
Reached within a week of launchStarter Story
2026-05-284:18
CoconotearrUSD 1M
approximate
The Superwall Podcast
2026-04-1433:34
SunflowerarrUSD 1M/year
approximate
annualized run rate, reached in ~10 monthsThe Superwall Podcast
2026-04-032:50
CoconotearrUSD 1M
approximate
Sub Club by RevenueCat
2026-03-18
BurnerrevenueUSD 1M/year
approximate
First million-dollar yearSub Club by RevenueCat
2025-12-10
ConcharrUSD 1M
approximate
Reached within about 30 days of the bypass tool's viral pushThe Superwall Podcast
2025-12-022:52
TolanarrUSD 1M
approximate
ARR announced at public launchSub Club by RevenueCat
2025-04-0242:10
InstinctarrUSD 1.2M
approximate
Annualized value of contracts signed with a few companies in the first week, before any productThe Superwall Podcast
2026-03-164:16
MethodsarrUSD 1.2M
approximate
Description/host intro attribute $1.2M ARR in seven days to Methods; the body attributes it to Instinct's first-week contractsThe Superwall Podcast
2026-03-161:15
Open Brace AppsrevenueUSD 1.5M/year
approximate
'1.5 mil a year', said in the context of Cardstock's growth but consistent with both apps combinedStarter Story
2026-06-071:03
Savvy NomadarrUSD 1.7M
approximate
Starter Story
2026-05-211:02
ZenMaidrevenueUSD 1.8M/year
approximate
Pete Codes
2022-10-030:00
Practice by NumbersarrUSD 2M
approximate
After COVID setback and 2021 relaunchTop Founders with Nathan Latka
2026-08-1110:44
Savvy NavvyrevenueUSD 2M/year
approximate
B2B revenue per the 2025 Seedrs disclosures, 'two, two plus million dollars a year'Sub Club by RevenueCat
2026-08-05
Sway AIarrUSD 2M
approximate
Reached 6 months after launch, bootstrappedThe Superwall Podcast
2026-05-061:50
Sway AIarrUSD 2M
approximate
Description: six months after shippingThe Superwall Podcast
2026-05-061:50
CoconotearrUSD 2M
approximate
The Superwall Podcast
2026-04-1433:34
CoconotearrUSD 2M
approximate
Sub Club by RevenueCat
2026-03-18
MassivearrUSD 2M
approximate
Host's intro and question; consistent with Dan's ~$200K/monthThe Superwall Podcast
2025-10-030:30
HandwryttenrevenueUSD 2.4M/year
approximate
Top Founders with Nathan Latka
2026-07-107:59
CentsrevenueUSD 3M/year
approximate
Top Founders with Nathan Latka
2026-09-176:24
Base44arrUSD 3M/year
approximate
Reached within 6 monthsStarter Story
2026-05-284:18
SproutarrUSD 3M
approximate
From Nicole's X post quoted by the host: '3 million ARR in 8 months'Starter Story
2026-05-170:00
TaskMagicrevenueUSD 3M/year
approximate
Starter Story
2026-04-192:14
ReflectlyarrUSD 3M–4M
estimate
Peak ARR around 2020The Superwall Podcast
2026-02-174:44
Swipe.byarrUSD 3.5M
approximate
Top Founders with Nathan Latka
2026-09-012:05
Practice by NumbersarrUSD 4M
estimate
Top Founders with Nathan Latka
2026-08-1111:12
OpalarrUSD 5M
approximate
ARR at the time of the previous podcast appearanceSub Club by RevenueCat
2026-04-29
CoconotearrUSD 5M
approximate
The Superwall Podcast
2026-04-1433:34
BurnerrevenueUSD 5M/year
approximate
Sub Club by RevenueCat
2025-12-10
OpalarrUSD 5M
approximate
The Superwall Podcast
2025-11-034:22
CentsrevenueUSD 6M/year
approximate
Top Founders with Nathan Latka
2026-09-176:24
CoconoterevenueUSD 6.7M/year
approximate
The Superwall Podcast
2026-09-250:30
CoconotearrUSD 6.7M
approximate
Peak ARR crossed last year, before the Quizlet acquisition; bootstrappedThe Superwall Podcast
2026-04-142:18
CoconotearrUSD 6.7M
approximate
Stated by David in the setup and in the episode title; guests did not restate itSub Club by RevenueCat
2026-03-18
CloverrevenueUSD 8M/year
approximate
Reached from zero within six months; currency not statedThe Superwall Podcast
2026-09-172:43
Practice by NumbersarrUSD 8M
approximate
Host's extrapolation, confirmed by guestTop Founders with Nathan Latka
2026-08-1111:18
HandwryttenrevenueUSD 9M/year
approximate
Top Founders with Nathan Latka
2026-07-108:07
HandwryttenrevenueUSD 9.4M/year
approximate
Top Founders with Nathan Latka
2026-07-108:07
StudyFetcharrUSD 10M
approximate
The Superwall Podcast
2026-09-250:30
BoldVoicearrUSD 10M
approximate
Host-stated; guest explains how they got there without disputing it (implicit confirmation). Also in the episode description.Sub Club by RevenueCat
2026-09-16
VisiblearrUSD 10M
approximate
subscription ARR, reached with one paid channel (Meta UGC) and word of mouthSub Club by RevenueCat
2026-08-19
VisiblearrUSD 10M
approximate
title figure: $10M ARR without ever testing a paywall (matches body)Sub Club by RevenueCat
2026-08-19
OpalarrUSD 10M
approximate
Reached with a hard paywall before switching to freemiumSub Club by RevenueCat
2026-04-29
BurnerrevenueUSD 10M/year
approximate
Reached a couple of years after $5M; today 'multiples of that'Sub Club by RevenueCat
2025-12-10
CodecademyarrUSD 10M
approximate
When the guest joinedSub Club by RevenueCat
2025-04-162:09
SociaaalrevenueUSD 11M/year
approximate
annualized revenue at the point the team was 11 peopleThe Superwall Podcast
2026-07-303:44
Practice by NumbersarrUSD 12.5M
approximate
Top Founders with Nathan Latka
2026-08-1111:31
Practice by NumbersarrUSD 15M–16M
estimate
Host's calculation: ~1,300 customers x $13K ACV; guest answered with the year-end target insteadTop Founders with Nathan Latka
2026-08-1110:22
SociaaalrevenueUSD 16M/year
approximate
annualized revenue, profitableThe Superwall Podcast
2026-07-303:44
WelltoryarrUSD 18M/year
approximate
The Superwall Podcast
2026-09-034:46
Life360revenueUSD 20M/year
estimate
Revenue from selling aggregated location data to Placer.ai ('20-something million a year')Sub Club by RevenueCat
2025-05-1431:50
RakutenrevenueUSD 30M/year
approximate
Rakuten US revenue when Tanuj joined as CTOSub Club by RevenueCat
2026-04-01
CentsrevenueUSD 36M/year
approximate
Year of the hardware acquisitionTop Founders with Nathan Latka
2026-09-176:24
PhotoroomarrUSD 50M
approximate
Read off the guest's slide by the host; priced $15-30/monthThe Superwall Podcast
2026-07-1034:06
PhotoRoomarrUSD 50M
approximate
Over $50M ARR reached mainly via paid acquisitionSub Club by RevenueCat
2026-03-06
MasterschoolrevenueUSD 50M/year
approximate
Before the Maestro AI launchThe Superwall Podcast
2025-10-0332:30
CodecademyrevenueUSD 50M/year
approximate
Revenue already passed ('north of') before a second, higher pricing tier was addedSub Club by RevenueCat
2025-04-1651:03
CodecademyarrUSD 55M
approximate
After the guest's 5 yearsSub Club by RevenueCat
2025-04-162:09
CentsrevenueUSD 60M/year
approximate
Top Founders with Nathan Latka
2026-09-177:04
Cal AIrevenueUSD 60M/year
approximate
Peak annual revenueThe Superwall Podcast
2026-08-264:14
HeadwayrevenueUSD 200M–300M/year
approximate
The Superwall Podcast
2025-10-0327:30
PlaudarrUSD 250M
estimate
The Superwall Podcast
2026-03-1645:03
Life360revenueUSD 400M/year
approximate
Annual revenue, '$400 million-ish'Sub Club by RevenueCat
2025-05-142:17
Life360revenueUSD 500M/year
approximate
'Closing in on' $500M/year as of last quarterly resultsSub Club by RevenueCat
2026-05-13
Raid: Shadow LegendsrevenueUSD 1,000M/year
approximate
'a billion-plus in revenue for many, many years'The Superwall Podcast
2026-07-104:37
RakutenrevenueUSD 1,000M/year
approximate
Rakuten US revenue reached during Tanuj's tenure as CTOSub Club by RevenueCat
2026-04-01
PlariumrevenueUSD 1,000M/year
approximate
RAID: Shadow Legends at its peakSub Club by RevenueCat
2025-10-15

Figures are as stated in each interview and aren't independently verified. Goals, projections, illustrative numbers and before/after changes are left out. Ranges count as their midpoint in the median.

Tactics on this

Pricing a subscription app213Bootstrapping vs raising money44