Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

“In 2023 we massively scaled TikTok paid ads and then we saw that, you know, CAC is actually not performing as well as, you know, mid-2023, and by 2023 end of 2023 it really tailored down.”

“we saw a pattern of how billionaires raise their kids. And then from there, you see you know you share like, what do they eat? How do they, you know, go to school?”

“we have internal team and also we work with agency who specializes in AI um content generation. So with them, we already had 5 to 10 accounts that had a decent following and engagements. And we would just mass-produce contents.”

“we would have uh comments um team going in there and then commenting about our app specifically, cuz a lot of these organic growth, if you think about it, if you say, "Oh, download Bloom today," they know it's ad.”

“it's really finding a good content creator, not a massive following. So if you see the videos of these creators are creating, you know that they are creating the right videos because they're at the right angle, lights, narratives, and what, you know, trends they're following.”

“there are times where we just send out flat rate of $1,000 per month and then we would pay them based on CPM if they uh hit over 10k, and 50k, and 100k. Um So per CPM, we pay like anywhere between $2 to $4 for bonus.”

“they usually both have two different accounts where um, you know, different names, but then they would post it on cross-channel for them as well just to see how algorithm really works.”

“if something goes viral in organic growth, you could run a, you know, focused paid ads towards, you know, right age group and just right continent like country, and then double down on paid ads and that really brings the value to us”

“So we add these um, you know, last 15 seconds of video by showing our apps uh which it didn't exist on, you know, initial organic virality.”

“And then obviously the Reddit carousel did really well.”

“So we're targeting a lot of study talk groups where like actually relatable for college students on how to get, you know, good score, and how to actually invest money properly.”

“before we had a like a one-screener that actually had all this information in one slide.”

“if you invest X amount of dollars at age 18, which is earlier than normal, then you will make 1 million by 65. But if you wait until 30, you'll end up only about 340k.”

“when you sign up, you get roughly anywhere between like $2 to $4 free stocks and then you can play games and do all the learnings and earn in-game currency which you can buy loot box with those, which will unlock a fraction of stocks”

“We're changing around the numbers of dollars a little bit by I think $40 to $75 and $60, and changing around to see if that would impact our uh subscription uh which and it didn't as much.”

“if you actually look or read through Bible, Proverbs 13:11, like there's like this, you know, verse where it's like, "Don't waste your money. Make sure you invest. Make sure you actually save wisely."”

“a lot of their organic content and ads is targeted towards Christians, and they have that angle because a lot of Christians care about that”

“there's a lot of like uh angle moving within the house with a nice view of like balcony, you know, overlooking the ocean. Um And then the, you know, layer over text would be like, "If you invested in, you know, Netflix back 5 years ago, you might be sitting in this house."”