Bloom · B2C · learn-to-invest app for Gen Z
Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 views
Pure pay-per-view lost many creators early; adding a retainer kept them
Workedcreator-opsugc-creators
What they did
Two contract types. (1) $1,000/month flat retainer plus CPM bonus once a video passes 10K, 50K and 100K views; (2) $500 for 60 videos/month with a higher CPM. CPM bonus is $2-4 per 1,000 views. Bonus starts at 10K views for new creators on new accounts, at 100K for creators with 5-10K followers; capped at $1,000 per video (~1M+ views). Logic in three phases: retainer rewards early volume, 10K-100K bonuses keep creators motivated to make better videos, 100K+ (where conversion kicks in) pays real money. Earlier deals were pure CPM.
What happened
Under pure CPM many creators fell off at the start; the small retainer plus tiered bonuses retain the good creators.
- Stage
- growth
In their words
The Superwall Podcast · Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy“there are times where we just send out flat rate of $1,000 per month and then we would pay them based on CPM if they uh hit over 10k, and 50k, and 100k. Um So per CPM, we pay like anywhere between $2 to $4 for bonus.”
“There are creators where we just pay them lower retainer fee with $500 for 60 videos, but then we give them a higher CPM.”
“And we cap at 1,000 payout per video at max. And that's when you hit like 1 million and above views really.”
“before it was purely CPM basis, and we saw a lot of creators actually fall off in the very beginning. So in order to reward them in the beginning, that's why we came up with uh, you know, small retainer to start with.”
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