Bloom · B2C · learn-to-invest app for Gen Z
Post TikToks on how billionaires raise their kids, ending on early investing
Ran about 6 months; founder says retention held despite the get-rich hook
Workedorganic-short-videougc-creators
What they did
Narrative videos: 'we saw a pattern of how billionaires raise their kids' covering what they eat, where they go to school, what education they get, then leading into 'they start learning to invest early' so viewers think starting early could make them a millionaire. Produced at scale with HeyGen AI avatar videos and micro-influencers. The hook borders on get-rich-quick, but the app teaches long-term recurring investing and compounding.
What happened
Narrative 'really, really did well' in 2024 and ran about 6 months; Jae says retention worked well even though the ads sold getting rich.
- Stage
- growth
- Effort
- Main organic theme through 2024, ~6 months
In their words
The Superwall Podcast · Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy“we saw a pattern of how billionaires raise their kids. And then from there, you see you know you share like, what do they eat? How do they, you know, go to school?”
“We scaled this really quickly by using uh both just micro-influencers, but also HeyGen a lot last year.”
“And I think the retention for us actually really worked well even though our advertisement is more about like, how do billionaires do to become a billionaire.”
Related topics
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- Bloom: Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Bloom: Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Bloom: Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Bloom: Give each creator 2 accounts, then post both daily videos on whichever grows
- Bloom: When a viral TikTok's views fade, run it as an ad to the right age and countryFounder says it flattened download spikes into steady growth; no numbers
- Bloom: Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Bloom: Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Bloom: Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Bloom: Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Bloom: Open onboarding with 'start at 18, have $1M at 65'; end with reviewsFounder says this order converts downloads to signups well; newest version not live
- Bloom: Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Bloom: Test the headline free-stock reward at $40, $60 and $75Amount barely changed subscriptions; $75 now being tested
- Bloom: Test Bible and self-care angles for investing on 1-2 TikTok accounts
- Quitter: Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
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