Bloom · B2C · learn-to-invest app for Gen Z
Test Bible and self-care angles for investing on 1-2 TikTok accounts
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What they did
Planned: spin content from trending Bible/prayer and therapy/self-care movements, e.g. Proverbs 13:11 on not wasting money, or a 'how to become a better human' carousel ending '1. do this, 2. invest wisely, 3. don't waste your money, 4. download Bloom'. Test on one or two accounts in the coming month.
- Stage
- growth
In their words
The Superwall Podcast · Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy“if you actually look or read through Bible, Proverbs 13:11, like there's like this, you know, verse where it's like, "Don't waste your money. Make sure you invest. Make sure you actually save wisely."”
“I'm looking into it and trying to test it out with just like a one or two accounts maybe and see if anything picks up.”
Related topics
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More from this episode
- Bloom: Scale TikTok ads hard, then switch focus to organic when costs climbCustomer cost worsened from mid-2023; organic became the 2024 focus
- Bloom: Post TikToks on how billionaires raise their kids, ending on early investingRan about 6 months; founder says retention held despite the get-rich hook
- Bloom: Post AI videos twice a day per account; copy any hit to 20 accountsFounder says it scaled views; no conversion numbers given
- Bloom: Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Bloom: Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Bloom: Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Bloom: Give each creator 2 accounts, then post both daily videos on whichever grows
- Bloom: When a viral TikTok's views fade, run it as an ad to the right age and countryFounder says it flattened download spikes into steady growth; no numbers
- Bloom: Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Bloom: Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Bloom: Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Bloom: Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Bloom: Open onboarding with 'start at 18, have $1M at 65'; end with reviewsFounder says this order converts downloads to signups well; newest version not live
- Bloom: Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Bloom: Test the headline free-stock reward at $40, $60 and $75Amount barely changed subscriptions; $75 now being tested
- Quitter: Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
- Bloom: Make AI videos of dream houses and cars captioned 'if you invested in Netflix'