Bloom · B2C · learn-to-invest app for Gen Z
Open onboarding with 'start at 18, have $1M at 65'; end with reviews
Founder says this order converts downloads to signups well; newest version not live
Workedonboarding
What they did
Onboarding revised almost every quarter. Order: urgency first (invest X at 18 and have $1M by 65; wait until 30 and end with ~$340K), trust badges (Forbes, Fox, Yahoo!, SIPC, YC), CTA copy changed from 'Continue' to 'Let's go' for college students, animated meme-stock visuals (Netflix, Tesla), frequent color changes so attention doesn't drop, a skip option, and customer reviews last for trust.
What happened
'Usually retained us pretty well in terms of downloads to actually signing up'; the newest edition shown was not live yet.
- Stage
- growth
In their words
The Superwall Podcast · Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy“if you invest X amount of dollars at age 18, which is earlier than normal, then you will make 1 million by 65. But if you wait until 30, you'll end up only about 340k.”
“We used to do this as continue, but now we do as "Let's go," where we're targeting more college students.”
“So we start with urgency, explain the app with a lot of animations and colors so they don't lose focus, and end give them trust by showing them trusted customer reviews.”
“And this usually retained us pretty well in terms of downloads to actually signing up.”
Related topics
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- Bloom: Post AI videos twice a day per account; copy any hit to 20 accountsFounder says it scaled views; no conversion numbers given
- Bloom: Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Bloom: Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Bloom: Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Bloom: Give each creator 2 accounts, then post both daily videos on whichever grows
- Bloom: When a viral TikTok's views fade, run it as an ad to the right age and countryFounder says it flattened download spikes into steady growth; no numbers
- Bloom: Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Bloom: Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Bloom: Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Bloom: Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Bloom: Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Bloom: Test the headline free-stock reward at $40, $60 and $75Amount barely changed subscriptions; $75 now being tested
- Bloom: Test Bible and self-care angles for investing on 1-2 TikTok accounts
- Quitter: Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
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