Bloom · B2C · learn-to-invest app for Gen Z
Test the headline free-stock reward at $40, $60 and $75
Amount barely changed subscriptions; $75 now being tested
No effectexperimentationproduct-activation
What they did
Rotated the advertised 'up to' free-stock value between $40, $60 and $75 to see whether it moves subscriptions; $75 is live for this and next quarter.
What happened
Changing the amount did not impact subscriptions much.
- Stage
- growth
- Effort
- Several quarters of rotation
In their words
The Superwall Podcast · Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy“We're changing around the numbers of dollars a little bit by I think $40 to $75 and $60, and changing around to see if that would impact our uh subscription uh which and it didn't as much.”
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More from this episode
- Bloom: Scale TikTok ads hard, then switch focus to organic when costs climbCustomer cost worsened from mid-2023; organic became the 2024 focus
- Bloom: Post TikToks on how billionaires raise their kids, ending on early investingRan about 6 months; founder says retention held despite the get-rich hook
- Bloom: Post AI videos twice a day per account; copy any hit to 20 accountsFounder says it scaled views; no conversion numbers given
- Bloom: Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Bloom: Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Bloom: Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Bloom: Give each creator 2 accounts, then post both daily videos on whichever grows
- Bloom: When a viral TikTok's views fade, run it as an ad to the right age and countryFounder says it flattened download spikes into steady growth; no numbers
- Bloom: Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Bloom: Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Bloom: Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Bloom: Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Bloom: Open onboarding with 'start at 18, have $1M at 65'; end with reviewsFounder says this order converts downloads to signups well; newest version not live
- Bloom: Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Bloom: Test Bible and self-care angles for investing on 1-2 TikTok accounts
- Quitter: Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
- Bloom: Make AI videos of dream houses and cars captioned 'if you invested in Netflix'