Starter Story · 2026-01-04
How I built my first SaaS without an audience ($25K/month)
Hassam, a non-technical Amazon seller, built Launch Fast, an AI product research tool for Amazon private-label sellers, with Cursor. Having no audience, he pitched Legacy X, an Amazon coaching program he had once bought, offering to build them a better research tool in 48 hours. They liked the demo, partnered (Hassam gave up equity) and launched to their students at $50/month; the public price is $199/month. MRR went from ~$10K at day 30 to ~$21.8K at day 90.
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Numbers mentioned
| Who | Metric | Value | Context | When |
|---|---|---|---|---|
| Launch Fast | mrr | USD 10K/month approximate | About 30 days after launch | 1:26 |
| Launch Fast | mrr | USD 17K–18K/month approximate | 1:48 | |
| Launch Fast | mrr | USD 21.8K/month approximate | 1:48 | |
| Launch Fast | mrr | USD 25K/month approximate | Title/description headline figure ('$25K MRR in 90 days'); body says ~$21.8K | 0:12 |
| Launch Fast | price | USD 50/month | Price for Legacy X coaching customers | 1:48 |
| Launch Fast | price | USD 199/month | Regular price for the general public | 1:48 |
| Launch Fast | users | 330 users | Active users of the official Chrome extension; founder says all users are paying | 1:48 |
| Legacy X | count | thousands approximate | Active Amazon sellers in the Legacy X coaching program | 3:50 |
| Launch Fast | time to milestone | 48 hours | Time to build the working demo pitched to Legacy X | 4:45 |
| Legacy X | ownership | 50% estimate | Host's guess at the equity Legacy X took in Launch Fast | 13:25 |
| Launch Fast | profit | USD 10K/month estimate | Host's guess at Hassam's share of profit after the partner's equity | 13:25 |