B2C · chocolate brand

How Tabs Chocolate grows

1 tactic and 1 figures from 1 interview.

About Tabs Chocolate

What it is: E-commerce chocolate brand that grew on TikTok Shop; founder Oliver later paused it to build apps

As described in the interviews, not independently verified.

Tabs Chocolate's tactic

Tabs Chocolate · B2C · chocolate brand

Sell on TikTok Shop and pay creators only a 15-20% sales commission

$0 to $10M revenue in a year from TikTok Shop alone

List the product on TikTok Shop and set an affiliate commission (brands commonly use 15-20%). Creators sign up to affiliate on their own and make videos; TikTok handles payments. Brand pays only commission, no upfront creator fees.

Workedaffiliateinfluencer

Sub Club by RevenueCat · 2024-11-13

Tabs Chocolate by the numbers

Metric	Value	Context	Said in
revenue	USD 10M/year approximate	From $0 to $10M revenue within a year, all on TikTok Shop	Sub Club by RevenueCat 2024-11-13 4:14

Topics

How to pay UGC creators and influencers1 Influencer marketing for apps1 TikTok marketing for apps1

Interviews

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders · Sub Club by RevenueCat · 2024-11-13