Tabs Chocolate · B2C · chocolate brand
Sell on TikTok Shop and pay creators only a 15-20% sales commission
$0 to $10M revenue in a year from TikTok Shop alone
Workedaffiliateinfluencer
What they did
List the product on TikTok Shop and set an affiliate commission (brands commonly use 15-20%). Creators sign up to affiliate on their own and make videos; TikTok handles payments. Brand pays only commission, no upfront creator fees.
What happened
Tabs Chocolate went from 0 to $10M revenue in a year just on TikTok Shop.
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“you set an affiliate commission percentage, so some people do 15% to 20%, and then creators will automatically can just sign up for your to affiliate for your product and start making videos”
“So, they've they went from 0 to 10 million in revenue in a year just on TikTok Shop.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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