Study Buddy · B2C · AI homework help app
Reuse your e-commerce TikTok playbook for an app and share the journey publicly
No results given; other apps started copying the approach
Unknownorganic-short-videofounder-brand
What they did
After growing Tabs Chocolate on TikTok Shop, the founder launched an AI homework app and openly applied the same e-commerce short-video marketing to it, building in public. Reasoning: apps have higher margins, exit multiples and retention than e-commerce.
What happened
Guest says a bunch of apps started catching on and doing the same thing; no app results given.
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“He built it in public, and he was saying, "Hey, I'm just going to use all my knowledge of e-commerce and just do the same marketing, but for this app because it's higher margin, it's higher exit multiples, higher retention."”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Tabs Chocolate: Sell on TikTok Shop and pay creators only a 15-20% sales commission$0 to $10M revenue in a year from TikTok Shop alone
- Build one novel, shareable feature and make it the only thing your TikToks show
- Quizzer AI: Film a skit of a student asleep in a lecture while the app records itGuest says it gets very good engagement; no numbers
- Post relatable ADHD skits or tips, and mention the app halfway throughHost says the app is doing really well on TikTok; no numbers
- RizzGPT: Run dozens of TikTok accounts posting funny dating chats over gameplay footageGuest says the videos are very viral, not paid; no numbers
- POV: Post photo slideshows of controversial wedding rules, ending with guests using the appGuest says the slideshows go really viral; no numbers
- Breezy: Show app mockups in short founder videos and collect a waitlist before building~5,000 waitlist sign-ups from one 15-second video
- Verse: Make a Spotify Wrapped-style feature for your niche and use it as the hookWent super viral; about #1 in the App Store for a few days
- Pay one creator $3,000 a month to post a TikTok about your app dailyReached its first $20K MRR from that one creator
- Hire charismatic creators under 50K followers who've had a viral hit, and offer cash
- Have creators post daily on a new app-themed account for a retainer plus $1 per 1,000 views
- Post "top 5 apps I use for [problem]" videos with your app as one pick
- Open creator videos with "Am I the only one who saw that viral video from..."