GTM Sauce

Verse · B2C · consumer social app

Make a Spotify Wrapped-style feature for your niche and use it as the hook

Went super viral; about #1 in the App Store for a few days

Workedproduct-viralityorganic-short-video

What they did

Remake Spotify Wrapped for a niche; guest says this goes viral reliably every year. Verse generated an AI image of a bedroom styled after the music the user listens to and used it as the hook for its social app.

What happened

Went super viral; guest thinks it hit #1 in the App Store for a few days.
42:16
“If you just remake Spotify Wrapped, but for XYZ niche, that concept goes viral every single year, reliably.”
Joseph Choi
“they generated an AI image a bedroom based on this the style of the music that you listen to.”
Joseph Choi
“I think they hit number one in the App Store for a few days.”
Joseph Choi

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