B2C · consumer social app

How Verse grows

1 tactic and 1 figures from 1 interview.

About Verse

What it is: Consumer social app that went viral with a Spotify Wrapped-style music feature

As described in the interviews, not independently verified.

Verse's tactic

Verse · B2C · consumer social app

Make a Spotify Wrapped-style feature for your niche and use it as the hook

Went super viral; about #1 in the App Store for a few days

Remake Spotify Wrapped for a niche; guest says this goes viral reliably every year. Verse generated an AI image of a bedroom styled after the music the user listens to and used it as the hook for its social app.

Workedproduct-viralityorganic-short-video

Sub Club by RevenueCat · 2024-11-13

Verse by the numbers

Metric	Value	Context	Said in
rank	1 rank estimate	App Store rank for a few days after the viral music-based bedroom image feature	Sub Club by RevenueCat 2024-11-13 42:16

Topics

App virality and word of mouth1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders · Sub Club by RevenueCat · 2024-11-13