A wearable health analytics app · B2C · guest's TikTok example
Build one novel, shareable feature and make it the only thing your TikToks show
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What they did
Instead of pitching general health analytics (a weak TikTok pitch), the app emphasizes one novel feature on TikTok: a graph of the user's anxiety levels throughout the day from wearable data. The single viral feature is used as a funnel into the app's full set of features.
In their words
Sub Club by RevenueCat · How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders“But what some of these apps are doing is they choose one hook, one viral, you know, killer feature within their app that will go viral on TikTok.”
“I've seen apps, you know, create features just to go viral on TikTok, and then use that sort of as a funnel to their main, you know, the the whole ecosystem of features that they have in their app.”
Related topics
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More from this episode
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- Study Buddy: Reuse your e-commerce TikTok playbook for an app and share the journey publiclyNo results given; other apps started copying the approach
- Quizzer AI: Film a skit of a student asleep in a lecture while the app records itGuest says it gets very good engagement; no numbers
- Post relatable ADHD skits or tips, and mention the app halfway throughHost says the app is doing really well on TikTok; no numbers
- RizzGPT: Run dozens of TikTok accounts posting funny dating chats over gameplay footageGuest says the videos are very viral, not paid; no numbers
- POV: Post photo slideshows of controversial wedding rules, ending with guests using the appGuest says the slideshows go really viral; no numbers
- Breezy: Show app mockups in short founder videos and collect a waitlist before building~5,000 waitlist sign-ups from one 15-second video
- Verse: Make a Spotify Wrapped-style feature for your niche and use it as the hookWent super viral; about #1 in the App Store for a few days
- Pay one creator $3,000 a month to post a TikTok about your app dailyReached its first $20K MRR from that one creator
- Hire charismatic creators under 50K followers who've had a viral hit, and offer cash
- Have creators post daily on a new app-themed account for a retainer plus $1 per 1,000 views
- Post "top 5 apps I use for [problem]" videos with your app as one pick
- Open creator videos with "Am I the only one who saw that viral video from..."