Starter Story · 2026-04-19

I Spent 24 Hours With A SaaS Millionaire

Pat Walls visits Jeremy Redman, solo founder of TaskMagic, a browser automation tool for Zapier-style users. With just him and a CTO it reached 60K users, 8K paying customers and about $3M a year, then sold on Acquire.com for mid-to-upper seven figures. Jeremy explains his 'tentpole strategy': build small, specific side products (Mail-Lead for cold email, LeadQuest for lead search) that rank on SEO and feed users into the core product through built-in upgrade paths. He also describes a hard 6-7 month sale that ran him $200K into personal debt.

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6 tactics

TaskMagic · B2B · browser automation software

Build small, cheap side tools for your customers' next problem that feed your main product

The cold email side tool made almost seven figures on its own and fed paid users back

“The tentpole strategy is essentially making small, cheap products that serve this core, because they will essentially rank on their own and make more money.”

Workedportfolioseo

Starter Story · 2026-04-19

Mail-Lead · B2B · cold email tool

Put an 'automation' button in the side tool that opens your paid main product

Founder says it drove paid users into the main product; no separate numbers

“Step three is making sure that it hits a natural upgrade path.”

Workedupsell-expansionproduct-virality

Starter Story · 2026-04-19

LeadQuest · B2B · lead search tool

Add a lead-finding tool so users then need your email and automation tools

Founder says the products help each other; no numbers for the lead tool

“The last step in this entire tentpole strategy is stack an ecosystem. So what do the people of Mail-Lead need? Oh, leads to email to. So we built leadquest.ai that helped them search for leads to email to.”

Unknownportfolioupsell-expansion

Starter Story · 2026-04-19

TaskMagic · B2B · browser automation software

Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscription

Called a major early unlock that let the business fund itself; no numbers

“one of the major unlocks that we found with TaskMagic really early on was people didn't want to pay subscription pricing constantly. And the way to like really have this bank roll itself at the beginning was like lifetime deal and then usage-based pricing.”

Workedpricingfinancing

Starter Story · 2026-04-19

TaskMagic · B2B · browser automation software

Talk to brokers, then list the company on Acquire.com to find a buyer

100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months

“So I talked to a couple brokers. They introduced me to people. We put it on the Acquire.com marketplace. Then over 100 people were messaging me about it.”

Workedexit-ma

Starter Story · 2026-04-19

TaskMagic · B2B · browser automation software

Rebuild around browser automation after customers kept asking how to automate

Grew from a few hundred thousand in 2021 to about $3M a year in 3 years

“I noticed that like a lot of Zapier users struggled to just automate things cuz it was very limited by APIs.”

Workedfeature-developmentpositioning-niche

Starter Story · 2026-04-19

Numbers mentioned

Subject	Metric	Value	Quote
TaskMagic	users Over 60,000 users	60K users approximate	“we eventually scaled TaskMagic to over 60,000 users and about 8,000 paying customers”
TaskMagic	paying users	8,000 customers approximate	“we eventually scaled TaskMagic to over 60,000 users and about 8,000 paying customers”
TaskMagic	revenue Best months, 'north of' $400K	USD 400K/month approximate	“some months, we would do north of 400 grand and got it to about 3 million annually”
TaskMagic	revenue	USD 3M/year approximate	“some months, we would do north of 400 grand and got it to about 3 million annually”
TaskMagic	team size Founder plus one employee (CTO)	2 people	“Me and my CTO.”
TaskMagic	exit price	mid-to-upper seven figures approximate	“We got one that was good, that was in the mid-upper seven figures in million”
TaskMagic	revenue Automation revenue at the 2021 pivot	a few hundred thousand approximate	“we kind of started with just like a few hundred grand in like 2021 of that revenue, and then made it to about 3 million in 3 years.”
TaskMagic	time to milestone From a few hundred thousand in 2021 to ~$3M/year	3 years approximate	“we kind of started with just like a few hundred grand in like 2021 of that revenue, and then made it to about 3 million in 3 years.”
guest's original no-code app builder (TaskMagic's V1)	revenue	seven figures approximate	“We kind of rebuilt the thing and we launched that in 2020. We got that to seven figures in revenue.”
Mail-Lead	revenue	almost seven figures approximate	“This brought in alone almost seven figures of revenue.”
TaskMagic	count Potential buyers messaging after the Acquire.com listing	100 inquiries approximate	“Then over 100 people were messaging me about it.”
TaskMagic	time to milestone Length of the sale process	6–7 months approximate	“Maybe the six-month, seven-month timeframe that it took”
personJeremy Redman, during the sale process	debt Put on a credit card after buying out investors drained the accounts	USD 50K approximate	“I put 50 grand on my Amex Platinum card”
personJeremy Redman, during the sale process	debt Personal debt taken on during the sale to pay bills	USD 200K approximate	“I went 200 grand more in personal debt through this to pay my bills.”