Mail-Lead · B2B · cold email tool
Put an 'automation' button in the side tool that opens your paid main product
Founder says it drove paid users into the main product; no separate numbers
Workedupsell-expansionproduct-virality
What they did
Make sure each side product hits a natural upgrade path to the core. In Mail-Lead, once users want to connect it to other apps they use, they click the automation button/tab and land in TaskMagic, built in seamlessly. When they hit a limit there, they start paying for TaskMagic. Users often found Mail-Lead without knowing TaskMagic existed.
What happened
TaskMagic brought in more money from Mail-Lead's users; not quantified separately.
- Stage
- growth
Related topics
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More from this episode
- TaskMagic: Build small, cheap side tools for your customers' next problem that feed your main productThe cold email side tool made almost seven figures on its own and fed paid users back
- LeadQuest: Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- TaskMagic: Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscriptionCalled a major early unlock that let the business fund itself; no numbers
- TaskMagic: Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months
- TaskMagic: Rebuild around browser automation after customers kept asking how to automateGrew from a few hundred thousand in 2021 to about $3M a year in 3 years