TaskMagic · B2B · browser automation software
Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscription
Called a major early unlock that let the business fund itself; no numbers
Workedpricingfinancing
What they did
Early on, customers didn't want to keep paying subscription pricing. TaskMagic offered a lifetime deal combined with usage-based pricing so the business could bankroll itself at the beginning. (TaskMagic later won an AppSumo award.)
What happened
Described as one of the major unlocks found very early.
- Stage
- early
“one of the major unlocks that we found with TaskMagic really early on was people didn't want to pay subscription pricing constantly. And the way to like really have this bank roll itself at the beginning was like lifetime deal and then usage-based pricing.”
Related topics
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More from this episode
- TaskMagic: Build small, cheap side tools for your customers' next problem that feed your main productThe cold email side tool made almost seven figures on its own and fed paid users back
- Mail-Lead: Put an 'automation' button in the side tool that opens your paid main productFounder says it drove paid users into the main product; no separate numbers
- LeadQuest: Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- TaskMagic: Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months
- TaskMagic: Rebuild around browser automation after customers kept asking how to automateGrew from a few hundred thousand in 2021 to about $3M a year in 3 years