TaskMagic · B2B · browser automation software
Build small, cheap side tools for your customers' next problem that feed your main product
The cold email side tool made almost seven figures on its own and fed paid users back
Workedportfolioseoupsell-expansion
What they did
'Tentpole strategy': instead of marketing the core product (TaskMagic) with free info content, sell functionality via small, cheap standalone products. Step 1: build for the core customer's next problem (TaskMagic's buyers were business owners, agencies and freelancers who need sales). Step 2: keep it very simple and specific, e.g. Mail-Lead, a basic cold email outbound tool, because specific products ('cold outreach email for some sector') rank faster on SEO than a general one. Sell it to existing customers and let its own SEO attract new ones. It is its own product, not a white-label.
What happened
Mail-Lead brought in almost seven figures in revenue by itself, and TaskMagic earned more from Mail-Lead's users. TaskMagic reached ~$3M/year.
- Stage
- growth
“The tentpole strategy is essentially making small, cheap products that serve this core, because they will essentially rank on their own and make more money.”
“we wanted to build something really, really simple because SEO, what helps it is specificity.”
“we not only sold this to our existing customers, but we were able to attract more customers because essentially Mail-Lead got its own SEO lift. This brought in alone almost seven figures of revenue.”
Related topics
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More from this episode
- Mail-Lead: Put an 'automation' button in the side tool that opens your paid main productFounder says it drove paid users into the main product; no separate numbers
- LeadQuest: Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- TaskMagic: Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscriptionCalled a major early unlock that let the business fund itself; no numbers
- TaskMagic: Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months
- TaskMagic: Rebuild around browser automation after customers kept asking how to automateGrew from a few hundred thousand in 2021 to about $3M a year in 3 years