TaskMagic · B2B · browser automation software
Rebuild around browser automation after customers kept asking how to automate
Grew from a few hundred thousand in 2021 to about $3M a year in 3 years
Workedfeature-developmentpositioning-niche
What they did
In 2021, with a seven-figure no-code app builder, they stepped back to look for a bigger opportunity. Customers kept asking how to automate things, and many Zapier users were blocked because Zapier depends on APIs. They built TaskMagic to automate the 'messy' human behavior in a web browser for those users.
What happened
Automation revenue started at a few hundred thousand in 2021 and reached about $3M/year in 3 years.
- Stage
- growth
“I noticed that like a lot of Zapier users struggled to just automate things cuz it was very limited by APIs.”
“And the sentiment with like customers was, "How do we automate those things?" We thought, "Okay, let's listen to this automation thing. Maybe we can get on the forefront there."”
Related topics
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More from this episode
- TaskMagic: Build small, cheap side tools for your customers' next problem that feed your main productThe cold email side tool made almost seven figures on its own and fed paid users back
- Mail-Lead: Put an 'automation' button in the side tool that opens your paid main productFounder says it drove paid users into the main product; no separate numbers
- LeadQuest: Add a lead-finding tool so users then need your email and automation toolsFounder says the products help each other; no numbers for the lead tool
- TaskMagic: Sell a one-time lifetime deal plus pay-per-use pricing instead of a subscriptionCalled a major early unlock that let the business fund itself; no numbers
- TaskMagic: Talk to brokers, then list the company on Acquire.com to find a buyer100+ buyers messaged; sold for mid-to-upper seven figures after 6-7 painful months