How Flame grows

VSC framework, run on TikTok before deciding what to build or scale. V (viral): the format or pain point has hit 100K+ views on several similar posts from accounts under 5,000 followers, so the content, not the account's reach, drove views. S (scalable): you can make 100 of them without burning out, using AI video/slideshows or cheap UGC. C (convertible): read the comments on posts that promote a product; if people ask 'what's the app? where can I find this?' it converts; 'lol', disagreement or controversy means it probably won't. After posting, keep scanning comments: a viral post with no product mentions is a sign of low conversion.

5 phones with 3-5 TikTok accounts each (15-20 accounts). A shared spreadsheet lists every account, which phone it is on, and its status (warm-up phase 1 or 2, paused, healthy, unhealthy, stopped, blocked). It also records its channels (TikTok only, TikTok + Lemon8, TikTok + Instagram) and its format (reactions, slideshows, other). The team updates views and likes for every video every day and leaves notes on what worked, to decide what to replicate that day.

To make content scalable (100+ pieces without burning out), they hired UGC creators from Eastern Europe and Russia through kwork.ru ('the Fiverr of Russia') at $1 per 60-second video. The alternative An names is AI-generated video (Kling 3.0, Seedance), which he says now looks close to real.

Slideshows made with Nano Banana and a text overlay. Slide 1 is a strong pain-point hook (e.g. a woman in a long-distance relationship asking 'how do you not mess it up? how do you not lose it?'). The next slide plugs the app. Then they seed the comments: the posting account and their other accounts drop comments promoting the product, including replies on comments that are already coming in. It was used especially when a post got little organic traffic.

Their reaction format used a woman reacting on camera with text overlay. By posting daily and varying placement, they found text placed right on her neckline (not over her face) performed best.

A separate spreadsheet tracks each hook's performance. At peak they posted 150 pieces a day to test a single hook. When a hook works, they iterate on it the next day and the days after by changing small wordings or the text placement. An's advice: don't chase the one right piece of content; create enough content, see what works and double down.

Core loop: a 2-minute daily question about the relationship. You cannot see your partner's answer until you have answered too. Answers also train the in-app AI coach, which has modes like a Naughty Coach and a Gifting Genie. Extras: a shared bucket list and a private memory timeline.