Flame · B2C · daily question app for couples
Hire Russian and Eastern European creators on kwork.ru at $1 per video
$1 per 60-second video, cheap enough to post at high volume
Workedugc-creatorsorganic-short-video
What they did
To make content scalable (100+ pieces without burning out), they hired UGC creators from Eastern Europe and Russia through kwork.ru ('the Fiverr of Russia') at $1 per 60-second video. The alternative An names is AI-generated video (Kling 3.0, Seedance), which he says now looks close to real.
What happened
$1 per 60-second video; used to feed the high-volume posting system.
- Stage
- growth
“the second thing we also did is we hired UGC out of Eastern European countries and Russia, and it was literally $1 for a 60-second video. You go on a channel like kwork.ru, and it's like the Fiverr of Russia”
“Either you use AI-generated content, which has become incredible. You look at Kling 3.0 videos, you look at Seedance videos.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Flame: Only build or scale formats that went viral on small TikTok accounts and draw product questionsCredited with saving the company; MRR went from $3K to $10K in under 8 months
- Flame: Run 15-20 TikTok accounts on 5 phones and log each one's views dailyAbout 50-58M organic views in a year; ~250K downloads
- Flame: Post up to 150 videos a day to test one hook, then tweak the winners dailyFounder credits volume for the growth; no per-hook numbers given
- Flame: Post a pain-point slideshow, then plug the app in comments from your other accountsAbout 1% conversion, which the founder calls very high for organic
- Flame: In reaction videos, put the caption on the person's neckline, not their faceNeckline captions performed best of the placements tried; no numbers
- Flame: Ask couples one question a day; show a partner's answer only after you answer