Flame · B2C · daily question app for couples
Run 15-20 TikTok accounts on 5 phones and log each one's views daily
About 50-58M organic views in a year; ~250K downloads
Workedorganic-short-videoanalytics-attribution
What they did
5 phones with 3-5 TikTok accounts each (15-20 accounts). A shared spreadsheet lists every account, which phone it is on, and its status (warm-up phase 1 or 2, paused, healthy, unhealthy, stopped, blocked). It also records its channels (TikTok only, TikTok + Lemon8, TikTok + Instagram) and its format (reactions, slideshows, other). The team updates views and likes for every video every day and leaves notes on what worked, to decide what to replicate that day.
What happened
Tracker shows ~58M cumulative views over the last year; 250K downloads; MRR from $3K to $10K.
- Stage
- growth
“we track all the accounts, what phones are on. And then the important work starts from here, where we're tracking what is happening with the account: Is it on warm-up phase one, two, is it paused, is it healthy, unhealthy, stop, blocked, et cetera?”
“My team goes in every single day and they track how many views are we getting on the videos, how many likes are there, and then they leave notes in the comments on what is working, what is not working.”
“Every phone has three to five TikTok accounts. You're looking at 15 to 20 TikTok accounts right now.”
Related topics
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- Flame: In reaction videos, put the caption on the person's neckline, not their faceNeckline captions performed best of the placements tried; no numbers
- Flame: Ask couples one question a day; show a partner's answer only after you answer