Posting from many accounts

Treat TikTok as a volume game: take formats that work and replicate them across a couple dozen accounts (20-30 for Flamme). Numbered iPhones (many iPhone 8s; 10 with the team now, 3-4 accounts each). Each phone is factory reset with no leftover fingerprints, gets its own Apple ID and a paid proxy/IP client to reach the US For You feed from outside the US. Natively created accounts are safest (a Europe-created account was not relocated because relocating costs a lot). Accounts aren't named Flamme and aren't shared on X, since formats stop working once everyone copies them.

Create posting accounts per country (Clover supports 20; set half TikTok/half Instagram, age, gender, bio, search terms per account). Relaunch proven videos there: replace on-screen text with translated text in the native TikTok font, or sub, dub and lip-sync the creator into the local language/dialect. Best countries: Spain, Germany, Australia; secondary Italy, Brazil. Can be automated: pull niche videos over 1M views, translate, remove captions, add translated overlay, publish, with optional human approval.

Built an internal dashboard tracking every UGC video, segmented into formats and sub-formats. ~80K videos in a year from 500+ accounts. Example winning format: iPhone lock screen showing a personal notification (e.g. 'your girlfriend leaving you') with a Symmetry notification below saying 'go to the gym and work out'; one such video got 17M views.

5 phones with 3-5 TikTok accounts each (15-20 accounts). A shared spreadsheet lists every account, which phone it is on, and its status (warm-up phase 1 or 2, paused, healthy, unhealthy, stopped, blocked). It also records its channels (TikTok only, TikTok + Lemon8, TikTok + Instagram) and its format (reactions, slideshows, other). The team updates views and likes for every video every day and leaves notes on what worked, to decide what to replicate that day.

Applicants come in via a Typeform linked to a CRM. Course modules: getting started, warm-up playbook, creating content, content bank examples, content policies, account management, next steps, resources, bonuses. Each module is an engagingly edited video of the founder talking with examples (how to edit, how to introduce the app so it converts). A quiz ends every module to quality-check completion. Creators start brand-new accounts. 1,000+ creators onboarded; 200+ active at once.

New TikTok account started with aesthetic, fully unbranded carousels (photo backgrounds), testing no CTA vs a CTA on the last slide, to warm up the account. Once a few videos popped and views felt guaranteed, switched to full branding (orange theme) with the app plugged on every slide, e.g. 'five mistakes when flirting over text, dating advice from Sway AI app'.

Each account lives on a real phone controlled by custom software that swipes, reposts and comments like a person (emulators get caught by device fingerprinting). Account setup: describe the product and target (e.g. 20-44, mostly male), AI generates usernames, names, bios and gender, and each account gets a different set of niche search terms (self-care, self-improvement, lifestyle, motivation) so accounts aren't identical but don't vary too much. Warm-up searches those terms, screenshots what it watches, asks an LLM whether it's relevant, then reposts/comments if so or keeps swiping. Specific warming algorithms are not shared.

Hire non-professional creators (side gig, e.g. college students in New York or locals) to produce lots of short videos showing Tolan. Keep them in a shared group chat to brainstorm and try angles together, with direction from the team. Pay per video or on retainer, not per view. Videos go out on creators' personal TikTok/Reels accounts, separate accounts and the official Tolan account. Most get few views; winners are sometimes, but not usually, boosted with paid spend.

No posting cap for accepted creators; paid per video so volume is rewarded. YouTube and Instagram showed no penalty for unlimited posting. TikTok needs a ramp: 3/day, then 5, then 10 as the account warms up; after that no limit observed. Facebook still being learned.

Once the format worked, replicated it himself on two other TikTok accounts and had his girlfriend post it on her account, to check that the format works regardless of who posts it.

Each co-founder ran ~3 TikTok accounts, warmed them up and tested formats. Only after a format went viral did they hire creators (30-40 at GlamUp's peak), trained through a course covering account creation, warm-up and exact content details (text size, placement, etc.).

Worked with an agency running 10-12 TikTok accounts, testing different hooks. Optimized for comments and engagement ('comment farming'). Chose a shock-factor angle that felt like the opposite of religion itself; early comments were 'why would you do this?' before shifting to 'I really needed this app'. Made 20-30 videos on the winning angle. Pick the one emotion you want viewers to feel after each video.