A workout tracking app · Stronger competitor
Copy a rival's viral video format and post it from 10 accounts
Downloads visibly ramped up; out-scaled the team that invented it
Workedorganic-short-video
What they did
A competitor copied Stronger's viral formats (slideshows, fade-ins) and ran them across maybe 10 accounts while Stronger posted from 1-2 accounts.
What happened
Guest saw the competitor's download volume ratchet up quickly; 'they really scaled their revenue just by copying this format'
In their words
The Superwall Podcast · Peter Gillan - My App Makes $600k/Year Using This Easy Growth Strategy (copy me)“But they really scaled their revenue just by copying this format. And whereas we had, you know, one, two accounts posting, these guys were ripping like maybe 10 accounts, and quite quickly, I've seen their download volume starting to really ratchet up.”
Related topics
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More from this episode
- Stronger: Post the same 6-second fade-in app screenshot Reel over and overEst. 150-300M views, a 100M-view month; low conversion and now fading
- Stronger: Copy a winning video across many accounts, changing a few words or colors each timeAdopted after a rival did it with ~10 accounts; no separate numbers
- Stronger: Design every feature to look great as a screenshot for social postsScreenshots are the main money-maker; founder claim, no numbers
- Stronger: Post 2-3 slide TikTok carousels of real, unpolished app screensHistorically their best-converting channel; weaker in the past year as 20 rivals copied
- Stronger: Post a rough founder video of a fun app feature before launch~15K followers in week one; then hit #3 in Health & Fitness at launch
- Stronger: Reply to comments with videos showing their lift as random objects in the appA series of viral videos; likely most of the account's 4.9M likes
- Stronger: Make everyone start a free trial first; free version only after they cancel~25% boost, their biggest ever; few complaints, but less sharing
- Stronger: Test when and how often the paywall shows before testing its wordingFounder says they now monetize per user among the best workout trackers; no numbers
- Stronger: Turn workout numbers into a strength rank users can show off12 months with no copycat; became the main marketing asset
- Stronger: Adapt viral video formats from other app niches, then test hooks by watch timeHow they find each new format; no numbers given
- Stronger: Keep content in-house; hire agencies only to scale a proven formatTwo founders make almost all content; few affiliates
- Stronger: Fund the app with government grants instead of investorsStayed bootstrapped; no amounts given
- Copy a rival's strength score and add game-style ranks for each musclePerformed 'brilliantly' per the guest; Stronger later added ranks too
- Runna: Give each running influencer their own workout plan in the appGuest says it built a strong brand and rocketed up the charts; no numbers
- Build the new app as a tile-based game that AI tools can't copy yet