Praycreen · B2C · pray-to-unlock phone app
Post shock-value TikToks across 10-12 accounts to get people arguing in comments
Early comments were angry, then turned to 'I needed this'; main driver of growth
Workedorganic-short-videougc-creators
What they did
Worked with an agency running 10-12 TikTok accounts, testing different hooks. Optimized for comments and engagement ('comment farming'). Chose a shock-factor angle that felt like the opposite of religion itself; early comments were 'why would you do this?' before shifting to 'I really needed this app'. Made 20-30 videos on the winning angle. Pick the one emotion you want viewers to feel after each video.
What happened
Guest says it worked really well and TikTok was the main driver of the first revenue; one video on the angle far outperformed the rest.
- Stage
- growth
- Effort
- 10-12 accounts via an agency; 20-30 videos on the winning angle
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“So we had like I think 10 or 12 TikTok accounts. So we had an agency that actually helped us with that and with scaling that.”
“what I found in generally with like UGC is that you want people to be commenting a lot um and engaging a lot. So we kind of did a lot of comment farming.”
“But after a while, people were like, "Oh yeah, I really needed this app," and ended up working out really well for us.”
“I think what you need to do is find that one emotion specifically that you want people to feel after that content, and that one thing it is.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Praycreen: Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Praycreen: In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Praycreen: Put well-loved Christian songs under the TikToksViewers commented on the songs; founder says it helped
- Praycreen: Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Praycreen: Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- BibleBuddy: Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- BibleBuddy: Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- BibleBuddy: Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Magic Music: Build an app around a new AI tool within 4 days of its launch
- Toxic Traits: Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Praycreen: Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Praycreen: Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Praycreen: Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- CarSpotr: Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months