The Superwall Podcast · 2025-11-03
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
Joseph Choi interviews Lotanna 'Lotts' Ezeike, who builds faith-niche copies of proven apps and sells them fast. Praycreen (pray to unlock your phone, a One Sec clone for Christians) hit ~$120K ARR in 5-6 months via shock-hook TikTok UGC and Meta ads at $0.39-0.80 US CPI, monetized non-payers with ads before each prayer, and sold within a week of a tweet. Also covers BibleBuddy (WhatsApp bot, Twitter pastor-follower targeting), Magic Music, Toxic Traits rage-bait content, and exit advice (2-6x ARR, take the fast close).
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Praycreen | arr After running it for 5-6 months | USD 120K approximate | “I think we were running it for like 5, 6 months, got it to like 120k ARR.” |
| Praycreen | exit price Figure from the episode title; the body does not state the price | multiple six figures approximate | “Had a few buyers DM us, and the buyer that we actually end up selling to” |
| Praycreen | time to milestone Time to close the sale after tweeting about it | 1 weeks approximate | “We closed within like 1 week. So that was pretty sick.” |
| Praycreen | time to milestone Time to close with the buyer who had known him from BibleBuddy talks (second telling) | 3 days approximate | “they came at Praycreen like a year and a half later, and they closed that within 3 days” |
| Praycreen | retention D30 retention of users praying 4 times a day | 60% approximate | “We had 60% Day 30 retention of like daily praying 4 times a day.” |
| Praycreen | cpi Best day, US, Meta ads on Instagram | USD 0.39/day | “The best day we had was like $0.39 per install in the US market” |
| Praycreen | cpi Average, US, Meta ads on Instagram | USD 0.7–0.8 approximate | “I think we end up averaging out like $0.70 or $0.80 per install um in the US market, which is insane because like most people are getting like $1.50” |
| Praycreen | share Share of ad spend taken by one repurposed organic video (host restated it as 70% of installs; guest agreed) | 70% approximate | “For us, there was like one video that was like out of all the like ones that just did so well where it had like 70% of our spend.” |
| Praycreen | count Videos made on the winning angle | 20–30 videos approximate | “We had like 20 or 30 videos of that kind of like angle, but that one specifically just did so well” |
| Praycreen | count TikTok accounts run with an agency | 10–12 TikTok accounts approximate | “So we had like I think 10 or 12 TikTok accounts. So we had an agency that actually helped us with that and with scaling that.” |
| Praycreen | conversion rate Install -> paid; given as an example of their unremarkable conversion | 2.5% illustrative | “if our conversion is like 2.5%, for example, what that's basically telling us is that we are spending x amount for like let's say 100 users to come in” |
| Praycreen | arpu Ad revenue per free user per day (an interstitial before each of ~4 daily prayers) | USD 0.05per user /day approximate | “I think we were making like $0.05 per user per day um on ads.” |
| Praycreen | payback period Return on ad spend reached via ad revenue from free users | 14–15 days approximate | “It took us like about 14 or 15 days to get a return on investment.” |
| Praycreen | count Interstitial ads per user per day, one before each prayer | 4 adsper user /day | “Because we did four ads a day for each person, cuz they have to watch an ad before they do a prayer” |
| marketApp Store listings for 'Bible focus' 2-3 months after Praycreen launched as the only one | count | 70 listings approximate | “And then like gave it like 2, 3 months, and then there's like 70 listings now, all called like Bible Focus” |
| BibleBuddy | users Monthly active users | 100K users/month approximate | “So you had BibleBuddy. You hit 100,000 monthly active users.” |
| BibleBuddy | cost WhatsApp Business API cost when BibleBuddy ran as a WhatsApp bot | USD 0.02per conversation window approximate | “because the WhatsApp Business API or whatever charged like $0.02 per conversation window or something like that” |
| Magic Music | time to milestone Build time from Suno's announcement to Magic Music | 4 days approximate | “And within 4 days, I created Magic Music.” |
| Toxic Traits | count Ready-to-post content included in the sale | 330 pieces of content | “Already has 330 pieces of content already ready to go, and I we haven't really tested ads or anything like that um on it at all.” |
| CarSpotr | mrr About 4 months after starting, with 1 TikTok and 1 Instagram account | USD 8,000 approximate | “and he recently just hit 8k MRR.” |
| CarSpotr | time to milestone Time to $8K MRR | 4 months approximate | “I think about 4 months or something, and all he has is 1 TikTok account and 1 Instagram account.” |
| One Sec | revenue | USD 100K/month approximate | “And I was just like, "Wait, hold on, they're making 100k a month? What the hell?"” |
| Opal | arr | USD 5M approximate | “Cuz I know Opal makes like 5 million ARR.” |
| Whiteout Survival | revenue iOS + Android, read live off Sensor Tower | USD 53M/month approximate | “53 million a month!” |
| Whiteout Survival | revenue iOS only, read live off Sensor Tower (as stated; looks inconsistent with the 53M total) | USD 51M/month approximate | “And then iOS is 51.” |
| Friend's multilingual ChatGPT clone | revenue | USD 500K/month approximate | “it's exactly a replica of ChatGPT, but they just did it for like different languages and all that kind of crap, and they were making half a mil a month” |
| benchmarkApp acquisition prices the guest has seen, as a multiple of ARR | valuation | 2–6 x ARR approximate | “I've seen like 2x to 6x. That's uh the spread I've seen of ARR, generally.” |
| benchmarkShare of app acquisition deals that fall through | share '90% plus' | 90% estimate | “Bro, most deals fall through, like 90% plus.” |
| benchmarkMinimum revenue history buyers want to see when buying an app | time to milestone 3+ months of consistent revenue; longer is better | 3 months approximate | “I think 3 months and above is good.” |
| benchmarkMRR at which a first app is sellable, per the guest | mrr | USD 5,000–10K approximate | “if you can get something to like even 5 to 10k MRR, you can sell that thing, right?” |