Praycreen · B2C · pray-to-unlock phone app
Put well-loved Christian songs under the TikToks
Viewers commented on the songs; founder says it helped
Workedorganic-short-video
What they did
Chose songs strategically: very Christian songs that the target audience recognizes, so viewers comment things like 'I love this song'.
What happened
People commented about the songs; guest says it helped.
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“we were very strategic about the songs that we put. So we made sure that we put like super Christian songs as well, so you see people commenting like, "Oh, I love this song,"”
Related topics
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More from this episode
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- Praycreen: Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- Praycreen: In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Praycreen: Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Praycreen: Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- BibleBuddy: Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- BibleBuddy: Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- BibleBuddy: Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Magic Music: Build an app around a new AI tool within 4 days of its launch
- Toxic Traits: Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Praycreen: Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Praycreen: Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Praycreen: Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- CarSpotr: Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months