Toxic Traits · B2C · AI texting red-flag checker
Show a text that's only arguably a red flag so viewers argue in comments
Founder says the formats worked; 330 videos ready, ads never tested
Workedorganic-short-video
What they did
Video captions like 'Looks like a big red flag to me. What do you say, girls?' over a screenshot that doesn't clearly look like a red flag (e.g. 'You demand respect, but you haven't done anything to earn it'), so people argue with each other in the comments. Then the splash page, a screenshot upload, and an example (not real) results page. A second format was talking-head: 'I didn't think twice. I immediately send this text to an AI. Look at the result it gave me', then the scan.
What happened
Guest says these formats worked; 330 pieces of content were produced. No view or revenue numbers given.
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“And then specifically, you show something that doesn't actually look like a red flag, because then people are going to argue in the comments. Like something that just seems like ambiguous.”
“And then you get in the comments people argue with each other, which obviously then baits everyone.”
“It's a bit of a different format that we we saw that that kind of like worked.”
Related topics
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