How Toxic Traits grows

Invest in a nice splash animation (Praycreen's halo coming up) and use it in content. In each video show three things: the splash screen for half a second to a second (branding), the core action (the prayer screen), then the congratulations screen ('you've done your first prayer'). Skip onboarding entirely in the TikTok. Toxic Traits did the same: splash page, screenshot upload, then an example results page.

Video captions like 'Looks like a big red flag to me. What do you say, girls?' over a screenshot that doesn't clearly look like a red flag (e.g. 'You demand respect, but you haven't done anything to earn it'), so people argue with each other in the comments. Then the splash page, a screenshot upload, and an example (not real) results page. A second format was talking-head: 'I didn't think twice. I immediately send this text to an AI. Look at the result it gave me', then the scan.

He never localizes his apps into other languages himself. When selling, he frames the app as 'this content already works and we haven't tried X, Y, Z', giving the buyer clear levers; buyers typically localize first, since everyone competes for the US while other markets are large.

Rather than chasing a million-ARR hit, repeatedly build apps to around $5-10K MRR (or ~$100K ARR), sell them, and use the cash, skills and buyer/investor relationships for bigger swings. Build for cash flow, not legacy, and decide which before you start.