Praycreen · B2C · pray-to-unlock phone app
Don't translate your apps yourself; leave it as upside for the buyer
Buyers usually translate first; founder says it makes the app easier to sell
Workedexit-malocalization
What they did
He never localizes his apps into other languages himself. When selling, he frames the app as 'this content already works and we haven't tried X, Y, Z', giving the buyer clear levers; buyers typically localize first, since everyone competes for the US while other markets are large.
What happened
Guest says buyers' first move is normally localization; framed untried levers help sell.
- Stage
- exit
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“Well, normally whenever I get a buyer, that's the first thing they do. Just because like everyone's competing for the US market, uh but there's also like so many other markets that are super big.”
“And it's the reason that I never do internationalization of my apps in terms of the different languages myself.”
Related topics
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