Praycreen · B2C · pray-to-unlock phone app
Tweet that the app is for sale and take a fast close over top price
Buyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
Workedexit-mafounder-brand
What they did
Tweeted about Praycreen (his audience knew he'd sold apps before; the app was easy to explain). Several buyers DMed. Sold to a buyer who had talked to him about BibleBuddy ~1.5-2 years earlier. His rule: since 90%+ of deals fall through, take even the third-highest price if that buyer can close in 4-5 days. Offer a 1-2 month transition/advising period to sweeten the deal. Show 3+ months of consistent revenue.
What happened
Closed within about a week (he also says 3 days); price 'multiple six figures' per the title.
- Stage
- exit
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“And then we just basically tweeted about it. And because I've sold multiple things before, like the tweet did numbers.”
“I would rather take like the third highest price if they can be like, "Yo, we can close the deal within the next 4, 5 days."”
“And I think if you offer them stuff like, you know, a month or 2 months of like, you know, transitionary period, it will be help sweeten the deal.”
Related topics
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More from this episode
- Praycreen: Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Praycreen: Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- Praycreen: In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Praycreen: Put well-loved Christian songs under the TikToksViewers commented on the songs; founder says it helped
- Praycreen: Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Praycreen: Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- BibleBuddy: Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- BibleBuddy: Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- BibleBuddy: Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Magic Music: Build an app around a new AI tool within 4 days of its launch
- Toxic Traits: Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Praycreen: Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Praycreen: Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- CarSpotr: Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months