Praycreen · B2C · pray-to-unlock phone app
Get apps to $5-10K a month, sell them, and take many shots
Several exits; buyers and funders now come back to him
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What they did
Rather than chasing a million-ARR hit, repeatedly build apps to around $5-10K MRR (or ~$100K ARR), sell them, and use the cash, skills and buyer/investor relationships for bigger swings. Build for cash flow, not legacy, and decide which before you start.
What happened
He has sold multiple apps; a BibleBuddy prospect bought Praycreen later, and he says ~20 people would fund his next idea.
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“I'm very good at repeatably doing the same thing over and over again. Yes, my MRR doesn't get to the millions or ARR doesn't get to the millions, cuz I'm not scaling it itself, but it's like I get lots of shots on goal.”
“Because like now if I wanted to do this Bible game thing, like I know like 20 people who would fund the entire thing, because they've seen me do it over and over and over again.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Praycreen: Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Praycreen: Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- Praycreen: In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Praycreen: Put well-loved Christian songs under the TikToksViewers commented on the songs; founder says it helped
- Praycreen: Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Praycreen: Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- BibleBuddy: Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- BibleBuddy: Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- BibleBuddy: Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Magic Music: Build an app around a new AI tool within 4 days of its launch
- Toxic Traits: Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Praycreen: Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Praycreen: Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- CarSpotr: Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months