Praycreen · B2C · pray-to-unlock phone app
In videos, flash the app's opening animation, then the main screen and the success screen
Founder says it brands the video without showing onboarding; no numbers
Workedorganic-short-videoonboarding
What they did
Invest in a nice splash animation (Praycreen's halo coming up) and use it in content. In each video show three things: the splash screen for half a second to a second (branding), the core action (the prayer screen), then the congratulations screen ('you've done your first prayer'). Skip onboarding entirely in the TikTok. Toxic Traits did the same: splash page, screenshot upload, then an example results page.
What happened
Guest says it brands the content and avoids walking through onboarding; no separate numbers.
In their words
The Superwall Podcast · Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!“The splash page is when you open the app first, that kind of like first animation you see. So for us it was a Praycreen kind of like halo thing coming up. Making that really nice, and then using that for the content.”
“The first thing is the splash screen, and the splash screen I care a lot about because it kind of shows that the branding, first of all. Number two is that the main part of the app, so for us was that prayer. And then the third thing was like the congratulations page, you've done your first prayer.”
Related topics
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More from this episode
- Praycreen: Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Praycreen: Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- Praycreen: Put well-loved Christian songs under the TikToksViewers commented on the songs; founder says it helped
- Praycreen: Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Praycreen: Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- BibleBuddy: Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- BibleBuddy: Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- BibleBuddy: Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Magic Music: Build an app around a new AI tool within 4 days of its launch
- Toxic Traits: Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Praycreen: Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Praycreen: Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Praycreen: Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- CarSpotr: Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months