Sprout · B2C · swipe-to-apply job search app
Put every new creator through a video course with a quiz after each module
Over half go viral within 2 weeks; 100M monthly views at 200+ active creators
Workedcreator-opsugc-creators
What they did
Applicants come in via a Typeform linked to a CRM. Course modules: getting started, warm-up playbook, creating content, content bank examples, content policies, account management, next steps, resources, bonuses. Each module is an engagingly edited video of the founder talking with examples (how to edit, how to introduce the app so it converts). A quiz ends every module to quality-check completion. Creators start brand-new accounts. 1,000+ creators onboarded; 200+ active at once.
What happened
Over 50% of creators with no prior experience go viral within 2 weeks of a new account; 100M monthly views while she ran it; Sprout at $250K MRR in 8 months.
In their words
The Superwall Podcast · Nicole Cheung - she makes $400k/mo from ai apps (while in college)“I would say over 50% of the creators finish this course with no previous experiences. They go viral within the first 2 weeks of starting a brand-new account with us.”
“we always have a quiz at the end of the module, as well, for all the creators to take, uh, just to quality check on the creators and make sure that, you know, they're actually finishing the the courses.”
Related topics
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More from Sprout
All 18 Sprout tactics- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Find creators who fit the format through application forms and VA outreach
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- GlamUp: Find a viral format on your own accounts first, then hire creators to copy itFounder went viral first on all four apps; scaled GlamUp to 30-40 creators
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- GlamUp: Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim
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- Sprout: Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Sprout: Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutesMany top creators had no experience; founder claim
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