GlamUp · B2C · AI makeup glow-up app
After each onboarding question, show a screen on how the app beats the alternatives
Founder says it primes users to convert; no numbers
Workedonboarding
What they did
Onboarding is for priming, not analytics: ask about goals/concerns (beauty goals, skin concerns; job goals) so users feel they need the app, then tailor a plan. On Sprout, added 'fun fact' pages after questions: e.g. 'Have you tried other job search apps?' is followed by a Sprout-vs-other-apps comparison; 'What is your goal?' is followed by 'you can reach that goal with Sprout way more than without'. Then rating, notifications, referral code.
What happened
Presented as increasing conversion; no numbers.
In their words
The Superwall Podcast · Nicole Cheung - she makes $400k/mo from ai apps (while in college)“a lot of it is about priming creators to increase conversion.”
“you should have these fun fact pages that aren't questions, but it shows how valuable the app is. For example, they ask um We will ask, "Have you tried other job search apps?" And right afterwards, we will compare Sprout with other job search apps.”
Related topics
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More from this episode
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- GlamUp: Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim
- GlamUp: Triple the weekly price from $3 to $9Conversion rate went up despite the 3x price
- Raise monthly and annual prices 20%, then test another 20%Conversion and revenue per download both rose; second +20% in test
- GlamUp: When people close the paywall, show the same plans at 50% off
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- GlamUp: Show a fake 'analyzing' scan with blurred results, and run the AI only after payment
- GlamUp: Ask for a rating mid-onboarding; make users tap 'I rated' to continueOther founders who copied it say ratings improved; softer version still works
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- Sprout: Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Sprout: Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutesMany top creators had no experience; founder claim
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