GTM Sauce

Sprout · B2C · swipe-to-apply job search app

Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutes

Many top creators had no experience; founder claim

Workedcreator-ops

What they did

Inbound: post the application form in Discords of influencers who coach people to go viral (students already semi-trained and interested in content), and on Handshake, where students apply thinking of a social-media internship. Also outbound. Every candidate gets a ~15-minute interview to vibe-check, judge fit with the content and seriousness, and is told the course plus quizzes are mandatory. Prior viral experience is a bonus, not required.

What happened

Many of the most viral creators came in with no experience, just looking for an internship.
33:20
“It can be a basically like a 15-minute interview. We want to vibe-check them.”
Nicole Cheung
47:50
“For inbound, we we actually work with some big influencers and their Discord chats. Um, so you know, we'll post an application form in the Discord chats, or sometimes, we will actually just put it on Handshake.”
Nicole Cheung
48:26
“There are some influencers that train other creators to go viral, and they host courses and community calls in their Discord chats”
Nicole Cheung

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