Sprout · B2C · swipe-to-apply job app
Train 2-10 creators until one goes viral, then scale to hundreds
200+ active creators; 100M views a month, peaking at 400M in one week
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What they did
Know the app and content better than your creators. Either be your own UGC creator or onboard 2-10 creators and train them until they go viral; once a format works, build a system and scale. Her system: sourcing, onboarding (interview + course), management, then optimization. Management options she lists: Discord chats, bi-weekly or monthly feedback calls, or promoting top creators to manage the rest; at scale add a referral system among creators and growth dashboards.
What happened
Managed 200+ active creators at once; Sprout averaged 100M monthly views in late 2025 with a 400M-view week, now 400-500M views/month
- Stage
- Scale (Scaling UGC)
“then you can just onboard 2 to 10 creators, train them until they go viral. Once you find that, then you can scale it and build out a proper system.”
“during our most, like, scaling era, I would say we were managing around 200, maybe a bit more, active creators at the same time.”
“Some apps, they will manage them via Discord chats. You can have bi-weekly feedback calls, monthly feedback calls, whatever it is.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Sprout
All 18 Sprout tactics- Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Give creators line-by-line scripts with the emotion and camera shot for each lineTrained creators averaged hundreds of thousands to millions of views per video
- Pay creators $10-30 per post plus view bonuses that shrink per view at scaleFounder says the decreasing tiers work best; no numbers
- Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'Hundreds of millions of views and many conversions (not attributable)
More from this episode
- Glam Up: Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Sprout: Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Glam Up: Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Glam Up: Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Sprout: Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Sprout: Find creators who fit the format through application forms and VA outreach
- Glam Up: Lock every app behind a paywall with weekly or monthly plansUsed on apps peaking at $150K and $250K MRR; no test reported
- Glam Up: Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
- Glam Up: Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months