Glam Up · B2C · AI makeup and glow-up app
Lock every app behind a paywall with weekly or monthly plans
Used on apps peaking at $150K and $250K MRR; no test reported
Unknownpaywallpricing
What they did
All apps are hard-paywalled; the scan results (Glam Up) and core features require a paid plan. Business model is a weekly or monthly subscription. Paywalls run on Superwall, revenue tracked in RevenueCat.
- Stage
- Monetization
“So we hard-paywall all of our apps. When it comes to our business models, we do a weekly or monthly subscription for these two apps.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from GlamUp
All 20 GlamUp tactics- Post the same before/after makeup slideshow with one fixed hook, caption and audioFirst post hit 10M views; millions of views a day at peak
- Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- Triple the weekly price from $3 to $9Conversion rate went up despite the 3x price
- Rebuild a hit men's looks app for women, launching a rough MVP in a month1M users in 6 months; ~$150K MRR peak
- Strip makeup off Pinterest photos, then add it back in-app for big contrastContrast made the slideshows go viral; founder claim
- Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim
More from this episode
- Glam Up: Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Sprout: Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Glam Up: Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Glam Up: Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Sprout: Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Sprout: Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Sprout: Find creators who fit the format through application forms and VA outreach
- Glam Up: Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
- Glam Up: Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months