Sprout · B2C · swipe-to-apply job app
Find creators who fit the format through application forms and VA outreach
Unknowncreator-ops
What they did
Match creators to the content strategy: talkative 'yappers' for talking-head videos, expressive faces for reaction videos. Inbound: post application forms in UGC group chats on Instagram, on Reddit, and on sites like Slasher. Outbound: hire VAs to reach out to micro-influencers. SideShift is her pick for recruiting UGC creators.
- Stage
- Scale (Scaling UGC)
“if it's talking head, you need to find creators that are good at yapping, they're good at talking. If you're doing reaction videos, you need to find creators that are really good at facial expressions.”
“For inbound, you can do application forms. Put out inbound application forms in UGC group chats on Instagram, on Reddit, or on websites like Slasher. For outbound, you can hire some VAs to do outreach to micro-influencers.”
Related topics
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