Sprout · B2C · swipe-to-apply job app
Move from beauty to job-hunting students, who have more money to spend
$250K MRR within 8 months
Workedpositioning-nichemarket-selection
What they did
Moved away from the beauty space (Glam Up) to target college and post-college students looking for jobs, because they have higher purchasing power. Built Sprout (originally PrepAI): swipe right on a tailored job posting and the app applies on the company website for you; also tailors resumes.
What happened
Sprout hit $250K MRR in 8 months, ~$200K MRR steady since
- Stage
- Second app
“For Sprout, we actually started when we were trying to pivot away from the beauty space, and we were trying to target more college students and post-college students because they have higher purchasing power.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Sprout
All 18 Sprout tactics- Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Give creators line-by-line scripts with the emotion and camera shot for each lineTrained creators averaged hundreds of thousands to millions of views per video
- Pay creators $10-30 per post plus view bonuses that shrink per view at scaleFounder says the decreasing tiers work best; no numbers
- Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'Hundreds of millions of views and many conversions (not attributable)
More from this episode
- Glam Up: Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Glam Up: Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Glam Up: Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Sprout: Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Sprout: Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Sprout: Find creators who fit the format through application forms and VA outreach
- Glam Up: Lock every app behind a paywall with weekly or monthly plansUsed on apps peaking at $150K and $250K MRR; no test reported
- Glam Up: Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
- Glam Up: Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months