Sprout · B2C · swipe-to-apply job search app
Pay creators $10-30 per post plus view bonuses that shrink per view at scale
Founder says the decreasing tiers work best; no numbers
Workedcreator-opsugc-creators
What they did
Flat $10-30 per post. Bonuses at view thresholds; Sprout uses a decreasing CPM: ~10K views $40, 50K $50, 100K $80, 1M $800 (vs flat CPM of 10K $10 / 100K $100 / 1M $1,000).
What happened
'Usually, that works the best.'
In their words
The Superwall Podcast · Nicole Cheung - she makes $400k/mo from ai apps (while in college)“Flat rate, we usually do you can do anywhere between $10 to $30 per post.”
“Or you can do a decreasing CPM, which is what we do. So, 10k views, maybe $40; 50k views, $50; 100k views, $80; a million views, $800, something like that. Usually, that works the best.”
Related topics
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More from Sprout
All 18 Sprout tactics- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Find creators who fit the format through application forms and VA outreach
More from this episode
- GlamUp: Post the same before/after makeup slideshow with one fixed hook, caption and audioFirst post hit 10M views; millions of views a day at peak
- GlamUp: Strip makeup off Pinterest photos, then add it back in-app for big contrastContrast made the slideshows go viral; founder claim
- GlamUp: Find a viral format on your own accounts first, then hire creators to copy itFounder went viral first on all four apps; scaled GlamUp to 30-40 creators
- GlamUp: Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- GlamUp: Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim
- GlamUp: Triple the weekly price from $3 to $9Conversion rate went up despite the 3x price
- Raise monthly and annual prices 20%, then test another 20%Conversion and revenue per download both rose; second +20% in test
- GlamUp: When people close the paywall, show the same plans at 50% off
- GlamUp: Limit scans per week by plan, and offer a bigger plan when they run out
- GlamUp: Show a fake 'analyzing' scan with blurred results, and run the AI only after payment
- GlamUp: Ask for a rating mid-onboarding; make users tap 'I rated' to continueOther founders who copied it say ratings improved; softer version still works
- GlamUp: After each onboarding question, show a screen on how the app beats the alternativesFounder says it primes users to convert; no numbers
- Sprout: Skip the annual plan for a job-search app; sell weekly and monthly via Stripe
- Sprout: Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Sprout: Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Sprout: Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutesMany top creators had no experience; founder claim
- Sprout: Give creators line-by-line scripts with the emotion and camera shot for each lineTrained creators averaged hundreds of thousands to millions of views per video
- Sprout: Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'Hundreds of millions of views and many conversions (not attributable)
- GlamUp: Rebuild a hit men's looks app for women, launching a rough MVP in a month1M users in 6 months; ~$150K MRR peak