Nicole Cheung - she makes $400k/mo from ai apps (while in college)

“we use the same caption on the video and the same caption below the video and the same hashtags. And for some reason, this combo just worked. And the same audio.”

“we went on Pinterest. We found a bunch of like pretty girls. We downloaded another app that can remove their makeup. So, we would go to that app, and we would remove their makeup like 10 times”

“With GlamUp, I remember I had like three accounts, my co-founder, he had like three accounts. We would warm it up and try posting. And once we found a viral strategy, that's when we just scaled immediately.”

“you can either do view results or invite three friends. If you click view results, then we paywall you. But if you click invite three friends, we'll bring you to this like share your invite code”

“we don't just give them the code. We give them a template that has GlamUp inside. So, it will be, "Download GlamUp and use my referral code," um so that GlamUp, that keyword is ranking pretty high on TikTok.”

“when you raised your price from 3 to 9, like you tripled your price, it somehow increased your conversion rate.”

“I increased both by 20%, and the conversion went up. Our revenue per download, you know, obviously, also went up. So, we are actually testing another 20% increase now.”

“So once we show them the hard paywall, they click out, we immediately hit them with a 50% discounted paywall.”

“we do kind of like a limited scan per week, so that triggers them to want to do the upgrade paywall.”

“This scan is completely fake. It's a fake scan, so we don't actually get their results at all. We only run the API after they pay, because we don't want to waste, you know, the API cost.”

“But in in order to move on to the next page, uh like something called I rated will pop up, and you have to click that in order to to move on.”

“a lot of it is about priming creators to increase conversion.”

“We didn't do annual because we don't think it makes sense for a job-searching app to charge an annual subscription.”

“But then we ran a test um of complete hard paywall after the onboarding. They don't even go into the to the app. Unfortunately, we see a 50% increase in conversion.”

“I would say over 50% of the creators finish this course with no previous experiences. They go viral within the first 2 weeks of starting a brand-new account with us.”

“It can be a basically like a 15-minute interview. We want to vibe-check them.”

“Flat rate, we usually do you can do anywhere between $10 to $30 per post.”

“And then I have a script, and that script is line by line, what you're supposed to say. And for each line, I give the emotions that you're supposed to portray and the shots that you're supposed to do.”

“We tested the length of that video between 5 seconds to 6 seconds to 7 seconds, and we found uh 6.7 seconds worked the best for this video.”

“It was basically like jawlines and all that stuff, like, scores for your facial structures, but we wanted to do something that's like a little less toxic in that way.”