Sprout · B2C · swipe-to-apply job search app
Give creators line-by-line scripts with the emotion and camera shot for each line
Trained creators averaged hundreds of thousands to millions of views per video
Workedcreator-opsugc-creators
What they did
For every viral format: idea, details, example videos, audios, and a line-by-line script where each line has the emotion to portray (sarcastic tone, eye roll) and the shot (long, medium, close-up). Founder films example videos herself for creators to copy. Formats include fake recruiter-call skits and talking heads.
What happened
Showcase creator (now 100K+ followers) got millions of views from her first videos; most videos 100K-1M+.
In their words
The Superwall Podcast · Nicole Cheung - she makes $400k/mo from ai apps (while in college)“And then I have a script, and that script is line by line, what you're supposed to say. And for each line, I give the emotions that you're supposed to portray and the shots that you're supposed to do.”
“I'm not that camera-shy, so I will film example videos to show them exactly what I mean by like the different shots, the different emotions, so so they can copy off of me.”
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More from Sprout
All 18 Sprout tactics- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Find creators who fit the format through application forms and VA outreach
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