GlamUp · B2C · AI makeup glow-up app
Put the app name in the copy-paste referral message so TikTok search ranks it
Searching 'GlamUp' on TikTok shows only their content; founder claim
Workedproduct-viralityorganic-short-video
What they did
The copy button doesn't copy the bare code; it copies a template like 'Download GlamUp and use my referral code ...'. Users paste it into TikTok comments, so the keyword 'GlamUp' ranks high in TikTok search and searches surface the app's videos.
What happened
Searching GlamUp on TikTok returns all their content; guest notes the phrase 'glam up' was also naturally popular (possible hindsight bias).
This shipped together with other changes, so the result can't be credited to this alone.
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from GlamUp
All 20 GlamUp tactics- Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
- Swap text makeup tips for a face scan showing your before and afterStarted going viral on TikTok; founder gives no numbers
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Push a text-only feature through influencers, faceless accounts, own UGC, Reddit and DiscordDidn't work over 3-4 months; the feature itself was the problem
More from this episode
- GlamUp: Post the same before/after makeup slideshow with one fixed hook, caption and audioFirst post hit 10M views; millions of views a day at peak
- GlamUp: Strip makeup off Pinterest photos, then add it back in-app for big contrastContrast made the slideshows go viral; founder claim
- GlamUp: Find a viral format on your own accounts first, then hire creators to copy itFounder went viral first on all four apps; scaled GlamUp to 30-40 creators
- GlamUp: Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- GlamUp: Triple the weekly price from $3 to $9Conversion rate went up despite the 3x price
- Raise monthly and annual prices 20%, then test another 20%Conversion and revenue per download both rose; second +20% in test
- GlamUp: When people close the paywall, show the same plans at 50% off
- GlamUp: Limit scans per week by plan, and offer a bigger plan when they run out
- GlamUp: Show a fake 'analyzing' scan with blurred results, and run the AI only after payment
- GlamUp: Ask for a rating mid-onboarding; make users tap 'I rated' to continueOther founders who copied it say ratings improved; softer version still works
- GlamUp: After each onboarding question, show a screen on how the app beats the alternativesFounder says it primes users to convert; no numbers
- Sprout: Skip the annual plan for a job-search app; sell weekly and monthly via Stripe
- Sprout: Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Sprout: Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Sprout: Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutesMany top creators had no experience; founder claim
- Sprout: Pay creators $10-30 per post plus view bonuses that shrink per view at scaleFounder says the decreasing tiers work best; no numbers
- Sprout: Give creators line-by-line scripts with the emotion and camera shot for each lineTrained creators averaged hundreds of thousands to millions of views per video
- Sprout: Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'Hundreds of millions of views and many conversions (not attributable)
- GlamUp: Rebuild a hit men's looks app for women, launching a rough MVP in a month1M users in 6 months; ~$150K MRR peak